Lately I’ve been giving a lot of thought to a pig. Bear with me for a moment here - this does relate to marketing. I recently read a book called Esther the Wonder Pig: Changing the World One Heart at a Time. I was already a fan of Esther on Facebook and Instagram. Esther is being raised by her two dads, Steve and Derek, in a rural setting in Ontario. Initially, they were told that she was a mini pig (which, as Steve explains in the book, doesn’t really exist) but as it turned out, she was a regular market pig. However, instead of getting rid of her, they bought a farm (using money raised via crowdfunding) and started a sanctuary for animals like Esther. Esther lives indoors with her dads while the other farm animals live outside.