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Jen Keul

About Jen

As the Vice President, I build strong, personal relationships with each and every client that partners with Leighton Interactive. I love helping clients achieve their goals, dreams, and visions in ways they never thought possible. My daily schedule consists of meeting with clients, communicating client information to the inbound marketing team, and managing account managers. When I'm not busy with client work, I love to relax and spend time with my two amazing kids.

Posts by Jen Keul

Checklist for an Inbound Marketing Conference

Checklist for an Inbound Marketing Conference

Inbound | One Squared

This checklist makes sure you're prepared to make the most of your marketing seminar. Don't skip out on the details!

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How An Agency Empowers A Sales Team

How An Agency Empowers A Sales Team

Inbound Marketing | Sales Enablement

What if there was a way for sales and marketing teams to combine forces and achieve greater success by addressing target audiences with one unified front?

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Buzzword Buster - Why Smarketing Works

Buzzword Buster - Why Smarketing Works

Sales Enablement | Inbound

Today, I'm covering a time-tested term with both staying power and strategic value: smarketing. Here's what it can do for your sales enablement strategy.

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Marketing questions? Inbound is the answer.
We Don't Need More Leads & Other Fallacies You May Believe

We Don't Need More Leads & Other Fallacies You May Believe

Inbound Marketing

Instead of giving your sales and marketing teams ammunition for blame, why not combine forces with one unified perspective? Learn how Smarketing maximizes ROI.

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Tried & True: What to Always Keep in Your Marketing Strategy

Tried & True: What to Always Keep in Your Marketing Strategy

Inbound Marketing | Campaign Strategy

Let’s achieve optimal success with our marketing strategy by maintaining alignment with our brand essence through brand, persona, and communication standards.

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How to Set a SMART Goal for Marketing

How to Set a SMART Goal for Marketing

Inbound Marketing | Sales Enablement | Campaign Strategy

This story of a car dealership crafting a SMART goal in an effort to bring in more business demonstrates the importance of making every goal SMART.

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Make your brand better & more successful
The Inbound Curve: Common

The Inbound Curve: Common "Issues" New Clients Face

Culture | Inbound

The inbound curve is a type of learning curve that's specific to digital marketing. Here's how to keep your footing and acheive your goals.

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CHUG Recap: You Got a Lead, Now What?

CHUG Recap: You Got a Lead, Now What?

Sales Enablement

The Client HubSpot User Group met to discuss lead generation, sales enablement, and how sales and marketing can work in harmony for once.

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Marketing Success: It's Not Always About Leads

Marketing Success: It's Not Always About Leads

Branding | Inbound Marketing | Campaign Strategy

Marketing has undergone a transformation, and there are plenty of ways to gauge its success, and lead generation isn't always the most important one.

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