Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

If you're like me, you enjoy planning for the new year. It’s a time for reflection and a time for goal-setting, and it's never too soon (or too late!) to work on improving your marketing plan. Here are five crucial elements to consider.

1. Website – With 81 percent of shoppers conducting online research before buying, it is more important than ever to ensure your website is performing at the optimal level.  
2. SEO Strategies – The number of daily searches on Google is 3.5 billion, which equates to 1.2 trillion searches per year worldwide. You want to be found online.
3. Content – Content is continually becoming more important in marketing for today’s world. And, not just any content, but content that is tailored to your target market or persona.
4. Branding – First, explore the five components of a strong brand. Making sure your branding is at the top of its game is critical to ensuring a top-notch marketing strategy.
5. Smarketing – If you haven’t heard this term, smarketing = sales and marketing. Aligning sales and marketing is critical to ensuring the success of both.

With that in mind, I’ve created a quick marketing list of questions to ensure your marketing strategy is on track to succeed.

Download Your Own Checklist Now

So, how do you feel? Do you have all items in place and accounted for in your strategy? If so, great! If not, we have a ton of resources in our free marketing toolkit. And, if you ever find yourself in a position where you are looking for an agency to help with any or all of the above items, feel free to get in touch anytime.