If you are taking the time to read this blog, chances are you’ve contemplated starting one on your own, but you have your doubts. I’m here to tell you that any business can and should have a blog. Content on your website is arguably one of the most important parts on your site, it is what will set you apart from the masses and help Google find your website. Stop with these BS excuses - we aren’t having it.
My Customers Won’t Read A Blog
According to “the one percent rule,” only one percent of Internet users actively create new content, while the other 99 percent of the participants simply view it. So, if you think that you won’t find anyone to read your blog - think again. If you truly believe your customers won’t read a blog about your business or product, then you are going about it all wrong. Start by thinking of your most frequently asked questions, and make each one into a blog. For example, people might ask, “What sets you apart from your competitors?” respond to this by writing about your unique client relations or about your mission and value statements you enact in and out of the office. If you have a unique product, you might write about the top 10 innovative ways people have used your product. Have a ton of customer reviews? Turn them into blog testimonials! The ideas + possibilities are endless. If you write it, they will come.
I’m Not Bringing Anything New To The Table
While it is easy to feel overwhelmed by the vast amount of content out there, please stop thinking what you have to say isn’t just as valuable. Unless you’ve written every single blog on a topic (which we know you haven’t), what you and your business have to say and how you say it is going to be vastly different from other bloggers. You are going to bring your own experience, thoughts, ideas, and flare to the topic, thus making your blog an original. What is really going to attract readers is the writing style you possess and the way you portray information.
My Topic Has Been Blogged To Death
Maybe you are thinking about starting your own blog on Ford trucks, but you realize after doing some research that there are already quite a few other blogs about the same thing. So, you get discouraged and throw out the idea. Bad idea. Stop for a minute and consider an alternative viewpoint. Maybe the reason there is so much information on the web about Ford trucks is that people love to read about them and are constantly searching for new information!
Even if you can’t think of an entirely new topic around Ford trucks, you can probably offer a new point of view. When the newest Ford model comes out you can bet there will be hundreds of blogs on the pros and cons. So an alternative way to approach the situation would be to write a blog on the features of the truck you wish would have never made it to production. It might just be an opinion blog, but that’s what people are expecting - and we guarantee you’ll have supporters out there who were thinking the same thing.
I’m Not The Expert
You may not think you are the expert on any topic, but really that is just your self-doubt getting in the way. Most people call this imposter syndrome: a notorious killer of goals and dreams. Besides, you don’t have to be an expert to write a blog, all blogging requires is a bit of research and an opinion on the topic. Don’t worry about coming across as uneducated or that people will challenge your opinions. In fact, you should welcome the doubters with open arms! Have you ever heard the saying, “Haters don’t hate you… the reality is they fear that they will never be able to get to where you are right now.”?
There Is No Time Left In The Day
We get it - you’re busy. Trust us, we understand your pain because - surprise - we’re busy too! In order to be successful, however, you have to make time. And we know you’re probably rolling your eyes at us through the screen right now, because “making time” is easier said than done. So try this. Bring your laptop - or notepad + pen if you’re old school - with you wherever you go. When you find yourself sitting on the couch waiting for your show to come back on, or laying in bed winding down from the day, take that time to jot down a few paragraphs. If you can’t commit to writing complete thoughts, then use that time to write down talking points. Then commit to blogging time each week. Make yourself sit down for just one hour a week to compile those notes + random thoughts into a well-thought-out blog. You’ll thank yourself for it later.
I hope that after you’ve read this blog you’ve changed your mind about starting one of your own. Just remember that you shouldn’t just focus on having a great blog, but more so on having a blog that is great for your readers.
My fire is fueled by the relationships I make, build, and cherish. I love hearing people’s stories, what makes them who they are, and where I fit into their lives. As the Creative Content Lead at Leighton Interactive, I'm a storyteller. I’m lucky that I can use my natural ability to help people find their voices, tell their stories, and reach their goals so their businesses can get results. Outside the office I get excited to find sunshine, consume iced coffee, work out, or add unique pieces of jewelry to my ever-growing collection. I also tell stories on behalf of my local AAF chapter, and serve as the Board's Past President.