One Squared 2018 - Get to Know Our Speakers


Culture

Hosting a marketing event is a big responsibility that we don’t take lightly. If we’re going to ask marketers to take a day out of their already hectic work week, we know the event better be top notch or our heads will be on a platter. Each year we brainstorm ways on how we can out-do the last, and quite frankly, I’m not sure how we’re going to out-do this year.

If you haven’t heard, One Squared ‘18 is going to be a can’t-miss event. We have a day jam-packed with four amazing speakers and an incredible lunch panel. If you’re on the fence to attend or not, take a few minutes to learn more about each of our speakers below.

Ryan Holiday

thumb-ryan.jpgRyan Holiday is a young, smart, marketing powerhouse turned motivational speaker, as well as a media columnist for The New York Observer, and his other writings—published in 19 languages—appear in ForbesThe Huffington PostFast CompanyThought Catalog, and The Columbia Journalism Review, among others.

In his session, Bulletproof, Ryan will show how the marketing game has changed forever as a new generation of multibillion dollar brands have been built without spending a dime on “traditional marketing.” He’ll explain the growth hacker mindset and provide a new set of rules – critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.

Learn more about Ryan Holiday here.

Alina Wheeler

thumb-alina.jpgAlina Wheeler’s business is managing perception, her service is strategic imagination, and her passion is branding. She demystifies branding, deconstructs the process, and spotlights global best practices. Alina has worked with leadership teams in the public and private sector to accelerate brand clarity and awareness, using the proven process outlined in her book.

In her session, Brand, Alina will help you understand the key differences and functions of a brand brief and a creative brief. You’ll also gain insight into how the brand brief is used to build trust and achieve agreement with your leadership team. Lastly, you’ll better understand how to jumpstart brand development and strategy through the use of this tool.

Download Alina's Presentation

Mark Schaefer

thumb-mark.jpgMark Schaefer is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow}– one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.

In his session, Ignite, Mark will outline the visionary new rules of customer engagement from his award-winning book, The Content Code, and will help break down how you can cut through the clutter in a social media world gone mad. This unforgettable speech is guaranteed to change the way you look at marketing forever.

Download Mark's Presentation

Kristen Brown

thumb-kristen.jpgNamed a top 20 trailblazer by Meetings Today magazine, Kristen Brown is an action-focused speaker who uses her world-class industry expertise and research into human behavior to motivate business leaders to elevate their brand and skyrocket their performance for maximum impact on results, even during change and stress. Her clients include General Mills, Cargill, Minnesota Vikings, Rodan+Fields, and Boston Scientific and she has also been featured on Forbes, Fox, BBC, Psychology Today, and many more. 

In her session, Empower, she will teach you how to spin stress into success with a fresh perspective on the work/life balance myth and what you should do instead to amp up your personal and professional awesomeness. Kristen will use her Happy Hour Effect framework to help you gain perspective on the many moving pieces of your life so you can make better decisions, amplify your leadership, and boost your performance even when the pressure is on.

Learn more about Kristen Brown here.

 

I’d like to say “there you have it”, but the descriptions above don’t do these speakers justice. Their knowledge, skill, and experience are all remarkable on their own, so getting these four in the same venue will be a once in a lifetime experience.

To get more details on our marketing event, One Squared, head on over to onesquaredevent.com

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