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Why Social Sharing is Important If You're In Sales

As a salesperson, there are a number of reasons why social sharing is important. Here are the main three.

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6 Undeniable Benefits of Google AdWords

Measure your investment, no pay-to-win, targeting & remarketing, buy your way to the top. These plus more benefits of Google AdWords.

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5 Marketing KPIs to Measure Customer Satisfaction

How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.

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Lead Capturing is All About Building Trust: a Video from Wistia

Landing pages aren't just for eBooks or white papers anymore. See how video can build rapport with users and ultimately drive conversion.

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Okay Google, How Do I Optimize for Voice Search?

How do you optimize your website for voice search? That's the big question marketers are asking now that speech recognition technology is finally at a point where it is intelligent enough to understand the nuances of human language.

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Platinum Performance: What Happens When A Metal Company Goes Inbound

Platinum Performance: What Happens When A Metal Company Goes Inbound

Inbound Marketing | Strategy & Campaigns | Content Marketing | Website | Sales Enablement

What happens when a metal manufacturing company invests in an inbound marketing campaign? Magic. Magic happens.

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The Ins and Outs of Facebook's Algorithm Updates

The Ins and Outs of Facebook's Algorithm Updates

Inbound Marketing | Strategy & Campaigns

It’s been a few months since Facebook’s new algorithm was released. Here are the ins and outs of the effects it’s having and what social media marketers should know.

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How to Build A Highly Qualified Email List

How to Build A Highly Qualified Email List

Advertising & Marketing | Email Marketing | Inbound Marketing

Let's focus on arguably the most important part of email marketing: getting leads into your database! Not just any leads. The right leads.

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Marketing questions? Inbound is the answer.
Meta Descriptions: The What, Why, & How

Meta Descriptions: The What, Why, & How

Inbound Marketing | SEO | KTR | SEM

If you're asking yourself if you need a meta description and following it up with Why?, then this is for you. Meta descriptions aren't as complicated as you think.

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A 5-Step Recipe For The Perfect Call-To-Action

A 5-Step Recipe For The Perfect Call-To-Action

Advertising & Marketing | Design | Inbound Marketing | Sales Enablement

Perfectionists beware: This one might make your head spin! We’re going to help you make the perfect Calls-To-Action for your company. You’re welcome.

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5 Key Terms Influencer Marketing Experts Use

5 Key Terms Influencer Marketing Experts Use

Public Relations

What buzzwords should you use when chatting-up customers, clients, or your manager about influencer marketing? Here's a hint!

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Make your brand better & more successful
Inbound Marketing + Recruiting

Inbound Marketing + Recruiting

Strategy & Campaigns | Recruiting

Inbound recruiting is what happens when the inbound marketing methodology is applied to recruitment efforts. Instead of the typical way you would go about recruitment efforts, you go inbound.

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Guest Blog: One Squared and How to Build a Brand with Rich Thul

Guest Blog: One Squared and How to Build a Brand with Rich Thul

One Squared | Brand

Rich Thul attended One Squared, a marketing seminar, in Minneapolis. His takeaway? How to build a brand. If I share something positive about a brand or product, then people who trust me will then be more likely to use that product because they heard about it from someone they trust.

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Why You Need a Holistic Marketing Strategy

Why You Need a Holistic Marketing Strategy

Marketing | Strategy & Campaigns | Website

Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.

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