Growing your business is a hard task and requires a slew of various tools to accomplish those goals. For many companies, those tools are scattered across various platforms – some online, others offline - and thus their data isn’t stored in a single place.
They don’t have a single source of truth (SSOT). This poses a major problem when it comes to growth.
The concept of an SSOT is simple in theory but damn near impossible in practice due to the sheer volume of data points any given business may use on a regular basis.
I’ve seen businesses use one system for email marketing. Another for their CRM. Another for their website CMS. Another for sales forecasting and sales history. Yet another for inventory management. And another for website analytics.
Any of these systems can store and maybe even collect information, but few of them integrate with the others. Or if they do, it’ll be an integration with one, but not the rest. Or a few features from this and that or the other thing. Situations like these cause business data to become disjointed and inaccurate. And that’s just for your business. Imagine how your customers must feel.
This is not an uncommon scenario either. In my experience, it is the single biggest point of frustration for business owners and marketing directors: not having clean and easy-to-access data.
Wouldn't it be great if a single system could do all of that and then some? That would make growth a breeze for any business. Sounds too good to be true, I know. But it’s not.
What is a Growth Stack?
According to HubSpot, a growth stack is:
… a set of tools that work together to achieve a specific result. Many teams have an entire stack of tools they use to market, sell, and communicate with their customers. HubSpot's answer to this is called a growth stack.
This presentation explains it nicely:
Pretty cool, huh?
So, what's next?
If your business is struggling to make data organized and accessible, you need to seriously look into a single source of truth platform (like the HubSpot Growth Stack) where everything you need is in one place and easily managed.
I know which platform I would recommend.
