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Marketing for Manufacturers: Commodity vs. Customized

Marketing for Manufacturers: Commodity vs. Customized

Branding | Inbound Marketing | Campaign Strategy

Have you considered how your core offering affects your marketing strategy? While many industrial businesses have a B2B sales process, they leave out marketing.

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You Don't Have a Business Blog & It's Costing You

You Don't Have a Business Blog & It's Costing You

Branding | Inbound Marketing | Campaign Strategy | Growth Driven Design/Web

Business blogging is a big opportunity that not enough companies and industries are taking advantage of. Looking to start a blog? Need some help to get started?

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What is Branding?

What is Branding?

Branding | Campaign Strategy

To succeed in branding, you must understand the needs and wants of your customers and prospects.

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Marketing questions? Inbound is the answer.
Marketing Success: It's Not Always About Leads

Marketing Success: It's Not Always About Leads

Branding | Inbound Marketing | Campaign Strategy

Marketing has undergone a transformation, and there are plenty of ways to gauge its success, and lead generation isn't always the most important one.

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SEO and Storytelling: How to Write for Content Marketing

SEO and Storytelling: How to Write for Content Marketing

Branding | Inbound Marketing | Campaign Strategy | Growth Driven Design/Web

There's a precarious balance between brand storytelling and SEO content writing. Leighton Interactive's Alison Schroeder shows just how delicate it really is.

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4 Tips for Choosing Images that Stick

4 Tips for Choosing Images that Stick

Branding | Inbound Marketing

When you’re creating marketing content, the image should be the last thing you polish your piece with.

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Make your brand better & more successful
Problems Your Marketing Agency Can Help You Solve

Problems Your Marketing Agency Can Help You Solve

Branding | Design | Inbound Marketing | Sales Enablement | Campaign Strategy | Growth Driven Design/Web

Sometimes the problem is not the real problem. Here are some real problems Leighton Interactive solves.

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Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Branding | Sales Enablement | Campaign Strategy | Growth Driven Design/Web

Here are 30 questions to ask yourself to gut-check your 2017 marketing strategy.

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I Don't Sell... I Inbound

I Don't Sell... I Inbound

Branding | Business | Customer Satisfaction | Inbound Marketing | Sales Enablement

By applying inbound methodology to the sales process, our clients partner with us because they want our services to help the achieve their goals.

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