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Campaign Strategy

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We Get It, Video Is Important: An Inbound Event Recap

We Get It, Video Is Important: An Inbound Event Recap

Culture | Inbound Marketing | Campaign Strategy

Inbound 2017 was AWESOME. This blog contains some of the most memorable things I learned about video marketing.

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Why ROI Can Be a Problem in Inbound Marketing

Why ROI Can Be a Problem in Inbound Marketing

Inbound Marketing | Sales Enablement | Campaign Strategy

While difficult to certify a precise calculation of marketing return on investment, it's an important measurement. Many future decisions are affected by ROI.

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Blogging Tips: Let Your Mistakes be a Teacher

Blogging Tips: Let Your Mistakes be a Teacher

Inbound Marketing | Campaign Strategy

If you're not making mistakes while business blogging, you're not creating space to grow. What I've learned from blogging is: mistakes can be your teacher.

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Marketing questions? Inbound is the answer.
4 Benefits of the Pillar Approach to Content Creation

4 Benefits of the Pillar Approach to Content Creation

Inbound Marketing | Campaign Strategy

When you start with a content pillar, you already know how each blog works as a part of the whole. The content pillar is, effectively, your big picture.

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20 Key Terms Used in the PR Industry

20 Key Terms Used in the PR Industry

Inbound Marketing | Campaign Strategy

New to PR? Use these public relations key terms and sound like a PR pro at your next business meeting.

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The Dynamic Email Marketing Series Part 1: Capturing Qualified Emails

The Dynamic Email Marketing Series Part 1: Capturing Qualified Emails

Inbound Marketing | Campaign Strategy

In Part 1 of our Dynamic Email Marketing Series, we discuss some proven tactics for capturing qualified emails from your website to send targeted messages to.

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Make your brand better & more successful
Make Your Content Work Smarter: The Pillar Approach

Make Your Content Work Smarter: The Pillar Approach

Inbound Marketing | Campaign Strategy

The pillar approach is a way to bring a big picture strategy into content creation. It is more efficient and yields higher quality content. Here's how.

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Senior Living + Inbound Marketing Go Viral

Senior Living + Inbound Marketing Go Viral

Inbound Marketing | Campaign Strategy

Even though Walker Methodist is a leader for top-notch care, their marketing efforts needed a bit more focus to deliver results.

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Business Blogging and Keeping Your Message Simple

Business Blogging and Keeping Your Message Simple

Inbound Marketing | Campaign Strategy

Learn how to structure your business blogs so that what you're saying really stays with your audience. Whether you want to educate, inspire action, or both.

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