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We Don't Need More Leads & Other Fallacies You May Believe

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Posted by: Jen Keul on Thu, Aug 24, 2017

You might be telling yourself that everything is fine when you really know that if you had a little more time, and a little more help, you could probably take your numbers to a whole new level.

What’s really stopping you? Imagine a world where your campaigns lure qualified leads to you like bears to honey. And by the time your sales team approaches them, they are ready to buy and are already convinced that your offering is the best.

Sound too good to be true? Well, if you keep doing what you’ve been doing, it will remain just a fantasy. After all, you have many logical justifications for the modest results you are able to achieve like …

1. WE DON’T NEED MORE LEADS, WE NEED BETTER QUALITY LEADS

Well, there is something to be said for quality. Having to sift through hundreds of non-buyers wastes valuable time and money. If only there were a way to ensure that we could only attract the leads we were looking for …

Instead of giving your sales and marketing teams ammunition for blame, why not combine forces with one unified perspective? Learn how inbound marketers use Smarketing to maximize ROI.

 

2. WE CAN HANDLE OUR MARKETING IN-HOUSE

We Don't Need More Leads and Other Fallacies

Time is money. A small team means limited capacity. Let’s face it, one more trade show, brochure, or new product launch could put your team under. And, getting a new person up to speed will slow down the rest of the team and cut into your already lean budget.

What if there were a different way to manage the ebb and flow of sales and marketing? What if you could collaborate with an expert brand agency to better manage the work and amplify your results? Wouldn’t that be a game changer?

 

3. WE WOULD RATHER TRAIN OUR STAFF THAN BRING IN OUTSIDERS

Training is definitely a great way to enhance the skill and quality of your workforce, no doubt. However, more often than not, scenarios taught in training are not a perfect fit for the real-life scenarios that pass through your inbox every day. There are things you need to know, changes that occur overnight, aspects that require advanced knowledge gained through experience to be handled efficiently. Training is no substitute for expertise.

A top-rated content marketing agency will understand how to define your audience with personas, build a marketing strategy that fits perfectly with your sales strategy, and execute it will precision and real-time analysis for optimal results. You cannot get that from attending a seminar.

 

4. WE ARE DOING WELL CONSIDERING THE COMPETITION

In markets and industries where many sharks are lunging for the same bucket of fish, it is easy to get caught up in the battle. Instead of fighting head to head, why not take a strategic approach with unique brand positioning? Develop a brand image that sets you apart from the rest. Too much to ask? Tell that to the founder of Starbucks. Really, whoever thought that it would matter where you bought your coffee on the way to work?

It may not be easy – in fact, it most certainly won’t be – but an expert brand agency can help you design and implement a rock-star strategy that will ensure that your potential buyers know your name.

 

READY TO TURN THAT FANTASY INTO YOUR REALITY?

The secret to every marketer’s happiness lies in the magic of inbound marketing. What’s it all about? Instead of using a crop duster to saturate the market (and annoy a lot of people) inbound marketing uses curiosity to attract potential buyers. Studying the characteristics of target audiences, we create tailored messages and deliver them through carefully-selected channels. We keep the conversation going with highly-targeted education and information until the moment is right.

And the results are phenomenal!

 

Ready to set and hit your goals? Let's Talk!
Jen Keul

About The Author

Jen Keul

As the Vice President, I build strong, personal relationships with each and every client that partners with Leighton Interactive. I love helping clients achieve their goals, dreams, and visions in ways they never thought possible. My daily schedule consists of meeting with clients, communicating client information to the inbound marketing team, and managing account managers. When I'm not busy with client work, I love to relax and spend time with my two amazing kids.

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