What You Need To Know About Inbound Marketing: The Closing Phase [VIDEO]

If you are familiar with our four-part video series,  you might already know how to attract the right customers to your site and how to convert those customers into qualified leads by referring to the inbound methodology. Now you're ready to learn how to close those qualified leads into customers.

Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times. Closing tools include:

EMAIL

A series of emails focused on useful, relevant content can build trust with prospects and help them become more ready to buy.

WORKFLOWS

Within HubSpot, we can take everything we know about a lead into context with branching logic to put leads into the most relevant email workflow for them, and keep it personalized along the way.

CRM

Using a Customer Relationship Management tool will make it easy to keep track of the details about all contacts, and easily get in touch with the right prospects at the right time.

CLOSED-LOOP-REPORTING

Closed loop reporting will help your sales team efficiently close those leads into customers.

Now that you’ve learned what tools work best to close the right leads, stay tuned for the next video on how to continue to engage with your customers.