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Build Relationships Before They’re Even a Customer

Lead nurturing is what comes after lead generation. Once you have the people, what is your business going to do to keep them engaged? Nurture them, which literally means caring and encouraging growth. Lead scoring will further help your team identify when and how to address each buyer respective to their timeline and needs.

Demand or lead generation can equal a sales qualified lead, but that’s definitely not the end of that story.

Inbound Marketing + Lead Nurturing Campaign

It will take both sales and marketing to develop your company’s lead scoring strategy. Nurturing implies a genuine relationship, something your target persona is searching for in his or her process.

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Our Step-by-Step Process

to Lead Nurturing & Scoring

  • Develop Scoring System
  • Generate Hot Leads
  • Establish Your Reputation as a Trusted Expert
  • Drive Sales
  • Leads in HubSpot

    Do you know how precarious it is to turn a lead into a customer? HubSpot helps filter all the activity your leads take on your site and social channels so it’s easier to score leads and nurture them appropriately. The intuitive, data-based approach to user actions turns your sales team into a well-equipped and well-timed force of nature.

    Sales Enablement

    Demand or lead generation – they share the same basic meaning – only works if your sales team does. Arm your team with content and tools when the prospect is ready.

    HubSpot CRM

    A better way to manage your sales team’s process and prospects, HubSpot’s CRM offers a dynamic platform for sales management and ultimate productivity.

    Lead Nurturing with Email

    HubSpot says lead nurturing emails generate an 8 percent click-through rate while regular emails average right around 3 percent. What could your sales team do with even 5 percent more qualified leads? Emails that are personal, educate, connect, and help people are most successful.

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    The Numbers Don't Lie

    25%
    Only 25 percent of leads are sales-ready. 50 percent are qualified, but still are not ready to buy from you. Companies that excel at lead nurturing generate 50 percent more sales.

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