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What is Search Engine Optimization?

If you can’t be found, you can’t do business. It’s no secret the average user faces a lot of clutter and content looking for what you’re trying to say. The power of words – the right words – will help rank. Rank isn’t everything, however. That’s what content and a dynamic site are for. But, it’s a start. Keyword research (or keyterm; they’re synonymous) is a powerful tool aimed at further understanding the unique needs of your buyers.

Inbound Marketing + SEO/KTR

Leverage your content and web value with increased visibility. How? By being strategic with SEO and keyterms your personas are searching for. Google and associated analytics are powerful, smart machines. That’s why they’re called search engines.

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Our Step-by-Step Process

to SEO/SEM & Keyword Research

There’s a specific set of terms each of your personas use when online, looking for the products, services, and solutions your company might provide them with. This keyword research, and search engine optimization, is what will bring those prospects straight to you.

  • Keyword Research
  • Devise Key Terms for Brand
  • Implement Across Website in Meta Titles & Descriptions as Well as Naturally Within Content
  • Write Content for Users, not Robots
  • SEO + Keywords in Content

    From meta descriptions to how images are titled to headlines and more, on-page SEO and off-page SEO, like a backlinking strategy, make your content pop when users begin their search for relevant information.

    Paid Media + SEM

    Boost your efforts through paid media. Start with your owned media through your site, content, and social channels. Appreciate any earned media tied to your brand – like referrals, shares, and testimonials and build off it with a paid media strategy hyper focused on relativity and proximity.

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    The Numbers Don't Lie

    90%
    SEO and PPC are responsible for 90 percent of the clicks on the Internet.

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