5 Tips for a Better Facebook Page
Facebook is one of those big scary monsters that a lot of us don't really understand. Utilizing your Facebook page effectively can be extremely valuable for your business. The good news is that Facebook isn't as complicated as many people make it out to be. First and foremost, Facebook is a social medium, not a business medium. If you always keep that in the back of your mind, you'll have a much easier time interacting on your Fan Page.
So, with that said, here are five ways to have an active Facebook Fan Page for your business:
Clicks and Impressions and Actions, Oh My!
Yep. You guessed it. This is about online advertising terminology. There are a lot of terms that get thrown around out there when it comes to this stuff. For the average Joe Businessman, these terms don't mean anything and, quite frankly, they can be hard to understand. So here's the down and dirty nitty gritty about online advertising terms:
We Are Gathered Here Today...
...to celebrate the life of our beloved friend, The Phonebook. Seriously. Phonebooks are dying away. A 2009 Poll Daddy Poll showed that 76% of responders no longer use a phone book. 20% rarely use one and a whopping 3.8% use one frequently. This wasn't a small sample size either. Over 10,000 people have responded to the poll.
So what does this mean for your small business? How does it effect your marketing?
Spamming with Style
Okay, not really spam, but we just wanted to let you know that Leighton Interactive now offers E-Newsletters (just like this one) for your business. If you have a lot of names and email addresses you've collected over the years, we have a great tool to help you keep in touch with those customers.
Does the Carpet Match the Curtains?
If you had an interior designer come to your house and Feng Shui the living room, you'd probably expect that the new curtains would match the carpet; the couch would match the love seat; and, by golly, the new artwork better fit in too!
So what does this have to do with marketing your business?
Consistency.
Friend or Fan?
A lot of businesses are on Facebook today. You're probably a fan of several pages. Actually, now it's called "Liking" a page. Facebook got rid of the whole "Fan" thing a few months ago. But it's essentially the same thing.
136 Dollars!
Speaking of Facebook, a recent study found that each fan of your business' Facebook Page is worth about $136.00! This is great news since Social Media is one of the most inexpensive ways to interact with your customers.
Facebook & Twitter
Yea, we jumped on the band wagon and you should too! Social Media is not just a pssing fad. It's changing the way we live our lives and conduct business.
Tennis Balls, Rocekt Surgery & KISS
3 Tips for Better Ad Copy
When it comes to radio and television, your ad copy - the words - are the most important part. Here are three simple ways you can have better copy for your radio & television spots.