It all started back in 2016. A blissful day in the marketing world brought together Lushin Inc. and Leighton Interactive. Lushin, a sales and management consulting business, came to us looking for some help with their PR initiatives. They already had lots of content available on their website but needed our help to optimize their website and cultivate the user’s through the entire buyer’s journey.
To initiate their public relations outreach, we utilized preexisting video content, edited it to cater towards their brand, and distributed it to increase their web presence. We also started managing their paid search, which accumulated 540 visits and 10 contacts in six months. By sharing videos within social posts and blog content, we were able to capture current clients, entice prospective clients, and expand their reach and knowledge reputation.
We also connected with watering hole publications and websites that could potentially feature Lushin’s resources, driving more traffic to the site.