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Walker Methodist

The music is sweet for those who want to listen.

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LIFE & THE COMMUNICATION THAT GOES WITH IT

We’re a visionary company. When Walker Methodist approached us, we could see the potential. That’s our jam- when clients come to us and both parties agree the relationship will work. Walker Methodist had spent a few years just maintaining its stance in the marketplace. They had a website they liked, and a mission statement they’d recently reestablished. They wanted to continue growing, and Leighton Interactive could help them do that.

WALKER METHODIST
2015
  • HubSpot
  • Content Management System
  • Email Marketing

WE WERE MUSIC TO THEIR EARS, AND THEY WERE OUR FAVORITE SONG

WALKER METHODIST’S VALUES

Situated in Minneapolis, Walker Methodist – comprised of 10 different senior living communities, had seen their share of Big Agencies and the budgets they brought with them. They wanted someone to listen, someone to trust. They desired a shift in brand perception and awareness in order to fill more beds.

Walker Methodist also wanted to find the right employees and focus on their retention. Both goals were people-oriented, something we are very good at. We developed a marketing refocus- a strategy to create a solid online foundation to drive traffic to. We utilized Walker Methodist’s existing website and logo, noting their 70-year history and mission statement as valued pieces of their identity. “Life. And all the living that goes with it,” is their mission, accompanied by values of respect, imagination, and collaboration. We were all in, on all of the above.

WHERE WE FIT IN

As we settled into our role with Walker Methodist, we recall a Zen-like experience in one particular meeting at their offices where both sides just felt … it. The fit. The vision. A marketing company’s dream, so to speak. With complete buy-in from Walker Methodist, that trust and rapport both so apparent, we got busy.

THE MIRACLE OF MUSIC

Walker Methodist was just embarking on a mission to establish the Music & Memory program within their communities. The program introduces a way to bring music into the lives of people, particularly those with Alzheimer’s or dementia. Leighton Interactive saw an opportunity to help Walker Methodist with their promotion, and The Miracle of Music campaign was born.





PEOPLE HELPING PEOPLE

We’re brand promoters big time, yet this task was a bit outside our wheelhouse. We learned how to launch a campaign through Indiegogo, a crowdfunding platform where anyone can raise money for anything.

We gave The Miracle of Music legs in the name of Walker Methodist, and became emotionally invested in the project as we saw the vision come to life in the hands and ears of residents in Walker Methodist’s communities.

This on top of demanding results through our inbound marketing efforts on their behalf? What can we say?

People helping people is our favorite.

The Perks

The Miracle of Music showcased Walker Methodist as a community focused on living, and living loudly. It illustrated that life could get better for the people who felt lost, or hopeless. For Leighton Interactive, The Miracle of Music was the strong connection between our client and their why.

People are the why at Walker Methodist. People are the why at Leighton Interactive.

FROM THE POTENTIAL FIT TO THE ONLY FIT

We generated content to push specific services Walker Methodist employs that their competition doesn’t. Leighton Interactive changed the perception of their communities from a potential fit for individuals to the only fit for individuals. We placed focus on residents and their stories and lifestyles, because our website best practices focus on our clients' people.

We gave Walker Methodist a voice.

Walker Methodist’s mission of “Life. And all the living that goes with it,” easily translates to “Work. And all the living that goes with it,” and we’re helping them with a whole new campaign central to their HR department.

Their family should grow exponentially through new efforts and Leighton Interactive will be making the introductions.

Ready to set and hit your goals? Let's Talk!