<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=771842102927617&amp;ev=PageView&amp;noscript=1">
Williams.png

The Challenge

The relationship people have with their healthcare provider and/or physicians are intimate. And a great amount of trust must be built. Let’s be honest, we’ve all scoured Google when we have an illness or injury. And the information we gather is few and far between an actual diagnosis. That’s what Williams Integracare Clinic wanted to fix. They wanted to be a source of information for ailing people to trust and gain information from to find their preferred healthcare provider. And they wanted an integrated approach where all needs could be met with continuity, under one roof. So, they came to us.

Williams Integracare Clinic is a locally owned and operated integrated healthcare facility offering specialty care in chiropractic, family practice, and physical therapy. They are located in Sartell, MN - a suburb with just over 16,200 residents. Why do these details matter? Because less than five miles away, in St. Cloud, MN, lives a major healthcare system made of nearly 10,000 employees, six facilities, and 17 clinics. They needed to stand out amongst the competition and gain recognition for their expertise.

Williams.png

The Solution

Once we met the staff of Williams Integracare Clinic, we knew we had to showcase who the clinic’s providers were. We wanted potential patients to become familiar and comfortable enough to make an appointment based on bios and specialties. The tricky part – healthcare isn’t necessarily looking for typical “leads” of the sales-type.

We chose to implement blogs highlighting providers’ experience and credentials. Their website became a platform for thought leadership and a place to uncover healthcare questions and issues. Blog topics spanned a wide range of healthcare; authored by the clinic’s chiropractic, family medicine, and physical therapist. Williams Integracare’s business became personal, because health IS personal. They built a community and trust by connecting people who are looking for answers, resources, and advocates to the source best suited to meet their needs; the basic component of inbound marketing.

Stats Galore!

8,000
Website
Visits
400
Customers
Made
3,020
Blog
Views
150
Lead
Generation
Headshot-Testimonial-Jen

"Healthcare can be a challenging industry to stand out in. If you’ve ever searched symptoms online, you know that everything from large hospital corporations to insurance companies to WebMD is competing for your attention. We were very proud to work with Williams Integracare to improve their online presence and increase their website metrics in a positive way. We saw enormous results, especially in the blog content. The site went from a couple dozen views on some blogs to views that numbered in the thousands."

Jen Keul | Vice President, Leighton Interactive

The Results

In a year’s time (February 1, 2015 to January 31, 2016), the Williams Integracare Clinic blog views increased 741% and contacts directly from the blog in the clinic’s database increased by 29%. This yielded a 200% increase in customers from the blog – revenue generators! All of these amazing results came from adding a corresponding call-to-action to each published blog, giving the readers the opportunity to schedule an appointment or connect with a professional.

Website


Williams-Web-Slides-1
Williams-Web-Slides-2
Williams-Web-Slides-3
Williams-Web-Slides-4

eBooks


Williams-Ebook-Slides-1
Williams-Ebook-Slides-2
Williams-Ebook-Slides-3
Williams-Ebook-Slides-4
Williams-Ebook-Slides-5
Williams-Ebook-Slides-6
Williams-Ebook-Slides-7

Infographics


Click to enlarge

Do you need help generating online leads in your Healthcare business?

Get In Touch