LEIGHTON INTERACTIVE DOESN'T just DESIGN WEBSITES, WE MAKE THEM WORK.
A website redesign should be done for the right reasons, namely, to appeal to your people. Your website isn’t about you or your company. It’s about your prospects and customers and their unique needs. Leighton Interactive will give you a site that will delight your people.
Our clients say that we’re really good at giving them what they didn’t even know they needed. Meaning, we listen wholeheartedly to their wants and needs regarding their website and then we do our thing. Trust us, your goals are important to us. But our goal is to add a pot of gold to your rainbow and we’ll deliver. That’s our 100 proof promise.
So how does it work?
First and foremost, we keep the inbound methodology top of mind when designing a website. Regardless of whether or not our client plans on implementing inbound marketing strategies, we craft websites that play on the most important aspects of the methodology. We believe websites should have purpose and their success should be measurable. We also believe the user experience should come first. Always.
User experience is a term that gets thrown around a lot in the marketing world. Let us help break it down. User experience is everything a user must go through on their journey through a website. To create a positive user experience, we must glean what is important to those people. How they shop. How they decide. How they falter. How they promote. Every single step they take in their individualized journeys is taken into account on our end because honestly, every single step matters. The only way to gather this information is through extensive research prior to the redesign.
It can be if there isn't a strategic plan to back it up. Luckily, we’ve installed a process that simplifies the website redesign undertaking, and prioritizes the most important pieces first so the focus can be on bringing in measurable results. This process is called Growth Driven Design. Growth Driven Design (aka GDD) is a process of designing a website that consistently improves over time. It eliminates the guesswork that goes into traditional website design, and instead bases changes on stats and metrics.
Here is how GDD differs from traditional website design:
Here’s some more information on the GDD process:
If you’re ready talk about what we can bring to the table for your website redesign, get in touch. In the meantime, check out some more website design resources or see what we've done for other clients.