Change is hard.
Especially for Bernick’s- a centurion company who had been changing continuously for those 100 years. That seems counterintuitive – shouldn’t change be easy for an organization who constantly is? Just because it happens doesn’t mean it’s a natural or welcomed phenomenon. Bernick’s knew they wanted to change; yet they didn’t exactly know how. They enlisted Leighton Interactive to design and develop a website that was both dynamic and responsive. They wanted it to be easy to update, a platform for social media integration, and all encompassing to highlight its locations (six), products (dozens), and services (infinite, really). Leighton Interactive did that. Yes, we created that website. We proved our work works.
And we changed Bernick’s forever.