Why Do We Do It?

Since our inception in St. Cloud, MN in 1975, Leighton Broadcasting has become a marketing force in Minnesota, North Dakota and Iowa. Leighton's team has been working with Chuck Mefford and his BrandsFormation™ system for more than 10 years and has consistently utilized its four key elements of successful branding.

The 4 stages of Brandsformation:

1. Identify a strategy
2. Develop a strategy-based message.
3. Create consistency across all materials.
4. Dominate frequency.

Using the BrandsFormation™ system, the team at Leighton Broadcasting has helped create strong local brands. Over the years, our client base of more than 750 advertisers has turned to us for help in assisting them maintain branding consistency across all forms of media including radio, print, outdoor, interactive and promotional materials. Leighton Interactive is a natural extension of our broadcasting roots to implement these proven tactics in the best way possible. It's a multi-media world, and we're a multi-media marketing company. Our clients had needs, and we needed to fill them. That's why we do what we do. We do it for you.