Leighton Interactiveis very excited about this year's inauguralOne Squaredevent in downtown Minneapolis. One Squared is our version of a marketing seminar that brings together marketing and professional growth experts from across the country to discuss important developments in this dynamic industry and to educate and enrich attendees.
Still not convinced you need to join us? Here are four important reasons why One Squared is THE go-to marketing conference for any professional, student, or business looking to get a leg up on the competition.
1. It Will Boost Employee Morale
Who doesn't love travel or a day away from the office? Going to a conference is one of the best ways to show employees the company values their contributions and wants to see more great things from them. That's massively encouraging and inspiring for any employee. On top of that, travel is a great change of pace. Employees will return to the office feeling refreshed and ready to work.
At One Squared, employees will meet other professionals in their field and will be able to use these contacts for the benefit of the company. Even the best companies may have a corporate culture that can be a little insular. Getting employees out to a conference helps them cultivate new perspectives on the industry in general and their work in particular.
Even if a company can't manage the logistics to send everyone, sending just one or two will change the mood in the workplace and shake things up in a great way. One Squared will give all its attendees the tools for success, and they can share those with their team.
We've been packing One Squared's schedule with plenty of opportunities for even the most seasoned employees to learn more, hone their skills, and develop themselves. A seminar like One Squared challenges employees to up their game and take their professional abilities to the next level. If they put everything they learn into practice, just think how amazing they'll be in time for the next One Squared events on the horizon.
3. Inbound Marketing Is Here to Stay
Inbound marketing — marketing that raises awareness of companies and brings potential customers into your sales funnel — isn't a fad. It's a vital tool for helping customers find a company in a crowded market, and it encompasses a broad range of marketing avenues, from social media to SEO to content marketing.
There's no excuse for companies not to reap the maximum benefits of inbound marketing. Educating your employees about inbound marketing's techniques and full potential will reap huge benefits for your company in the long run, and One Squared is the perfect way to do it.
4. The Speakers. Period.
We have an impressive roster of speakers, including:
Ryan Holiday, former director of marketing at American Apparel
Alina Wheeler, author of "Designing Brand Identity: An Essential Guide for the Whole Branding Team"
We are so very excited about the talent coming together for One Squared. They're some of marketing's brightest minds and biggest names, and they're here to share their best tips for marketing success with all of us. We're already hearing chatter about companies and attendees who are ready to add to the discussion, learn, network, and discover.
We're delighted to bring such an excellent collection of speakers and talks to marketing professionals and their companies. We wholeheartedly believe One Squared will be the marketing seminar of the year. If you're curious about One Squared or interest in the details, follow Leighton Interactive'sblogto learn more about the event.
My fire is fueled by the relationships I make, build, and cherish. I love hearing people’s stories, what makes them who they are, and where I fit into their lives. As the Creative Content Lead at Leighton Interactive, I'm a storyteller. I’m lucky that I can use my natural ability to help people find their voices, tell their stories, and reach their goals so their businesses can get results. Outside the office I get excited to find sunshine, consume iced coffee, work out, or add unique pieces of jewelry to my ever-growing collection. I also tell stories on behalf of AAF and serve as District 8's Second Lt. Governor & NSAC chair.