Top 5 Free Inbound Marketing Resources for 2017


Inbound Marketing, Website


Click here to download.pngBeing a part of the (wonderful, but sometimes chaotic) marketing industry means you are expected to know what's happening, when it's happening, and how you can make it happen for your company or brand. You are the person responsible for knowing the appropriate tools and platforms that will make your content fly off the page and impress potential customers - no pressure.

It can be tough, but luckily you aren't the only wolf in this coffee-drinking and content-hungry pack. From one marketer to another, here are five FREE resources (and a few more) that will kickstart your inbound marketing efforts in 2017. Don't forget to download this infographic that summarizes the blog in a beautiful visual.

1. Wistia

block_2 copy.jpegYouTube isn't the only video hosting platform on the block anymore. Enter @Wistia - your new video management best friend and savior. Utilizing this platform will help secure your videos, generate new leads, improve SEO, and help you understand your data. The best part? You can integrate @Wisita with your HubSpot account. This will allow you to, "segment, nurture, and score leads based on video view activity." You can even check it out for free and upload three videos to see how Wistia works and if it's something your company wants to invest in - I highly recommend it.

2. Beacon

block_3 copy.jpegLooking for ways to up your game in the world of content production? Why not utilize the content you've already created? If you're a blogger and you use HubSpot, you need @beacon_by in your life. This HubSpot software integration allows you to create eBooks in minutes with previously written blogs, or new content. Beacon brings the following joys into the hearts of many marketers:

  • Repurposed content 
  • Increased website traffic
  • New contacts and leads

The page templates, CTA options, and color schemes make it easy for anyone to create a usable and visually appealing piece of content users can download. Consider Beacon for your next checklist, case study, or offer and take your inbound marketing strategy to the next level.  

3. EVENTBRITE

block_4 copy.jpegInvites ... check. Decorations ... check. Food ... check. But who is attending your event? You might remember seeing a few people RSVP on the Facebook event you created, but are there more people interested than that might indicate?

Imagine if you could easily track RSVPs and create contacts in HubSpot using the names and emails of people that sign-up for your event - well, that's @eventbrite. This free event management platform is gold if you or your clients host multiple events and you're looking for ways to strengthen relationships with event attendees while streamlining your process. 

4. Canva

block_5 copy.jpegThis platform is definitely one of my personal favorites. @Canva offers endless options for the social-media-lovers in the marketing industry. Twitter headers, Facebook Ads, and Pinterest graphics are just a few of the many templates available on this platform. The free version also gives you access to stock photos, design layouts, and font presets right at the click of your mouse. Canva will guide you along your journey to designing a standout social media graphic sure to get a retweet or two. 

5. Paper.li

block_6 copy.jpegLooking for a quick and easy way to get content sent straight to your inbox? @Paper_li is a free website that allows you to tailor content into a web newspaper that's emailed to you daily. From blog posts and articles to video and photos - you won't have to search for the content you want and need on a day-to-day basis. It's one of our favorites at Leighton Interactive. 

There you have it, the top five free resources that make me (feel like) a marketing genius. If you haven't used any of them before, give them a shot and be prepared to blow the socks off your followers, readers, and event attendees. If you have used one these platforms, leave me a comment below and let me know which was your favorite (or which platform kicked all five of these to the curb). 

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