Writing is likely not at the top of your growing list of things to do. Even if you are a jack of all trades in your field and able to handle just about anything that comes your way, writing might be one of those tasks you tend to put off. Regardless, writing optimized content for your company’s website is essential for things like search engine ranking, making it possible for people to find your website, and educating your customers on what you can do for them. Writing does all that, when the writing gets done.
Potential customers often search online for companies that they would like to work with or buy from. And this is why search engine optimization (SEO) is so important. SEO makes it possible for websites to show up when a person uses search engines, like Google.
Getting the right words on your website to make sure the people who are looking for your business can find you is a lot easier when you hire a website content writer. They're experienced in selecting informative and interesting words to describe your business. And with the right words on your website, you can get your website closer to the top of the list in online searches. But that's not all hiring a website content writer can do.
#1 - Gain and Keep the Attention of Website Visitors
Hiring a website content writer will make your web copy more unique and engaging while optimizing it for search engines. Getting a reader to come to your site once is great, but getting them to visit your site repeatedly will help generate potential clients.
When website visitors know they can go to your website to easily find the information they need, they will continue to do so. And if appropriate, they'll tell their friends.
#2 - Focus More Time on Important Work that You ENjoy
High-quality writing is an important aspect of any business looking to represent themselves online, but if the idea of writing leaves you and your existing employees with a pit at the bottom of their stomachs, hire a content writer. Professional copywriters are exactly what they sound like, and they can bring a lot of value to your internal team and your website visitors/prospective customers.
There are many aspects of a business that all need to be focused on in order to generate success. And doing it all yourself is not usually the best option. So, while you are focusing on what needs to be done elsewhere in your business, your website content writer can take the success of your web copy off of your plate.
#3 - Maintain and Update Your Website Content
In today's world, websites can be updated with a few clicks and keystrokes, and website visitors know this. Finding outdated information on a company's website leaves website visitors feeling let down. They come to your site for information on new products, events, information, and anything newsworthy about your company or industry. And you know what? All of that can stay updated if you work with a content writer.
A lot of websites simply change the content on their website without a strategy. A website content writer can add to and improve the information already on a website, making it that much more likely to show up in searches. With an SEO strategy in place, your website content can stay up-to-date and relevant, while attracting new visitors all the time. An experienced website content writer can help you develop and implement a strategy that will keep your copy fresh and help your website rank in search engines.
#4 - Create a Unique Style
Having one person write your website content will give each page a consistent voice. This provides a good experience for the people who visit your website. Plus, having a single writer become familiar with your company, its mission, and its values will make all of your content stronger and more impactful.
#5 - Bring in More Sales
Having relevant, reliable, and valuable content shows potential customers the expertise of your company. This helps you gain the trust and confidence of these customers. When a potential customer learns that they can trust the information on your website, they're also learning they can trust you and rely on your advice. Hiring a professional copywriter can ensure your website shows your expertise and your brand in ways that will make visitors more likely to want to work with you.
My fire is fueled by the relationships I make, build, and cherish. I love hearing people’s stories, what makes them who they are, and where I fit into their lives. As the Creative Content Lead at Leighton Interactive, I'm a storyteller. I’m lucky that I can use my natural ability to help people find their voices, tell their stories, and reach their goals so their businesses can get results. Outside the office I get excited to find sunshine, consume iced coffee, work out, or add unique pieces of jewelry to my ever-growing collection. I also tell stories on behalf of AAF and serve as District 8's Second Lt. Governor & NSAC chair.