Well it’s a new year, and it would be wrong to not have a blog about New Year’s resolutions. And, because we are an inbound marketing agency, it only seems right to relate it to our favorite type of marketing…inbound!
If, in 2015, you are inbound marketing, the quotes below will help you do it well – and maybe even motivate you to try new things, or improve in areas that don’t get as much attention as they deserve.
If you have not yet decided to generate leads and customers online, make your website work for you, or create marketing material your (potential) customers care about…then I would recommend you take some time to think about it. Our website and blog features a lot of great information and articles to give you some basic information about inbound marketing. But, if you are interested in more advanced or custom discussions about your business, inbound marketing and ROI – then you should talk to us. So, though these quotes may not hit home for you, they could inspire you to try something new!
Without further ado, 7 quotes to keep you inbounding successfully in 2015:
#1: “Save the excuses. It’s not about ‘having’ the time. It’s about making the time. If it matters, you will make time.” Unknown
Inbound marketing takes time – there are no ifs, ands or buts about it. There are blogs to write, social media posts to share, workflows to create, emails to send and the list goes on and on. I can tell you that inbound marketing matters – but I know you won’t believe me until you see the results for yourself. So, what I am going to say is, make the time and commit to it for a while (ideally – 6 months, but if you can’t wait that long, then at least 3). If done right, you will see results. Seeing is believing – so believe me when I say: Inbound marketing matters, so make the time.
#2: “Be stubborn about your goals, and flexible about your methods.” Unknown
First, make sure you set goals (otherwise how else will you know when you are successful?) – then do whatever it takes to reach them. Four blogs isn’t doing the trick? Bump it up it 8 – see what happens. That didn’t work? Try sharing them in different social spaces to increase engagement.
Do, analyze, adjust – in that order. Keep trying things to help you reach the goals you are destined to achieve.
#3: “When you feel like quitting, think about why you started.” Unknown
Why did you decide to do inbound marketing? Did you want more sales qualified leads? Were you hoping to increase your Google rankings? Did you want to increase revenue?
Whatever your answer is – remember it on the days when you don’t want to write that 20-page eBook or develop a lead nurturing campaign.
#4: “Either write something worth reading or do something worth writing about.” Benjamin Franklin
As Bill Gates claimed, “Content is king.” So you have two choices, either produce remarkable content yourself, or do something remarkable that will motivate someone else to produce content about it.
#5: “Don’t be afraid to get creative and experiment with your marketing.” Mike Volpe, CMO HubSpot
This one is pretty self-explanatory – try new things, make adjustments, succeed, fail and move on. Do something no one else is doing. Go big or go home. If your dreams don’t scare you, they aren’t big enough. The quotes go on and on – why are there so many of them that tell us the same thing?
Because we’re afraid. Our fear gets in the way of us hearing and applying these antics. It’s scary to put yourself out there and take risks. But, the bigger the risk, the bigger the reward, right? So don’t let fear get in your way – go for the gold!
#6: “Get weird.”
Seth Godin said, “The weird set an example for the rest of us. They raise the bar; they show us through their actions that in fact we’re wired to do the new, not to comply with someone a thousand miles away.” Don’t let fear hold you back – start embracing your weirdness and let it shine for all to see. You never know what you might inspire someone to do! If you need some insight and motivation, go get lost on YouTube for a few minutes (or hours).
Marketing that begins with a sales pitch isn’t effective today. Before a sales pitch can be made, you need to prove your value. What can you do for your potential customer? Answer a question, provide details, teach them something – the opportunities are endless. Inbound marketing is built on the concept of creating value through content, which can be found when a potential customer is searching for it.
Now enough talking! It’s time to start doing. Good luck as you begin or continue inbound marketing in 2015.