Posted by: Luke Niemela on Mon, Apr 08, 2019
Back when the Spice Girls and Backstreet Boys ruled the airwaves, my friends and I were editing homemade BMX videos in the high school media center. The result was a pretty epic BMX video featuring 10 or so of our friends, as well as an awesome soundtrack that may or may not have included the Spice Girls and the Backstreet Boys
This was my first taste of video editing and I remember the feeling of accomplishment I had when we watched the finished product. For whatever reason, I didn’t shoot or edit many videos after that until recently, when I had the opportunity to dive into it again. That opportunity happened about a year ago when I started shooting and editing footage and working with motion graphics here at Leighton Interactive.
OK, enough with the trip down memory lane. Let's talk about video and how you can incorporate it in your marketing efforts. Video has been an integral part of marketing the past few years and it looks like it will be sticking around for a while. Why is
Read on for even more eye-opening video stats, as well as examples of types of video production and how you can use them to bolster your next marketing campaign.
- 45 percent of people watch more than an hour of Facebook or YouTube videos a week.
- Adding video to your emails increases in click-through rate 200-300 percent.
- Combining video with full-page ads boosts engagement by 22 percent.
- 57 percent of consumers say that videos gave them more confidence to purchase online.
- Marketers who use video grow revenue 49 percent faster than non-video users.
Now that you know
Demo videos show viewers how your product or services work. A demo video can take viewers on an in-depth walk-through of your website, or highlight certain products. They're a powerful sales tool for your team.
If your business is hosting an event, creating an event video can help boost awareness. You can stream the event live, produce a highlight reel, or ask attendees to record a testimonial about the event and share what they learned. Video of a live event increases brand favorability by 63%.
Brand videos are a great way to build awareness for your company and let viewers know who you are. Use these videos in the awareness stage of the buyer’s journey.
Here's stat to know: 97 percent of video marketers reported that video increased user understanding of a product or service, and 76 percent reported that video helped them increase sales. Teach your audience something new to gain authority as a thought leader. Educational videos can be used by your sales team to interact with potential customers.
You want your audience to understand why they need your product or service. An explainer video is a great way to convey that message. In fact, 95 percent of people have watched an explainer video to learn more about a product or service.
Case Study and Customer Testimonial
84 percent of B2B decision makers start with referrals. These videos can be used to let prospective clients know what they get when they purchase your product or service. Get your most loyal customers to explain how and why your product or service helped them solve a problem.
Personalized videos are a great way to connect with current or potential customers. Including video in an email can increase open rates by 19 percent — not to mention, they add a personal touch to your marketing.
Host a webinar to help establish your thought leadership in the industry. Webinars are usually live, so more planning is required up front to create a webinar and make sure everything runs smoothly. Webinars can also be recorded and later repurposed, or sent out to potential customers after the webinar ends.
Gain Traction with Video
If you aren’t using video in your marketing efforts, start today. It can be as easy as taking out your smartphone and hitting the record button. Learn more about upcoming 2019 video trends here.
About The AuthorLuke Niemela
Luke is committed to the Zen art of converting website users to raving fans through use of visionary, graphical content. He helps balance all content campaigns with the right images and the preferred way users tend to consume online resources. He’s very good at drawing but you could never tell by his handwriting. He believes talent is overrated, but hard work always pays off.