Posts by Alison Schroeder
Walker Methodist reached out to Leighton Interactive to pivot from the existing campaign strategy to develop a new plan stemming from COVID19’s implications. See the results.
The psychological impact of COVID-19 is a valid concern and can result in a range of mental health concerns. Here's a list of ways to embrace the downtime.
What should brands do during current COVID-19 restrictions, reductions, and pandemic crisis? Here's a list of 6 things to do and not to do to cope best.
We revolutionized a company with HubSpot's tools, and so can you. See how we brought Give Us This Day into the digital age using workflow nurturing.
With so many milestones and successes, it's hard to choose favorites... but here's what marketing strategies and life events we are most proud of in 2019.
Travis McGinnis is Leighton Interactive's Technical Marketing Lead. He's speaking at Inbound19 on What's in a CTA? And he's a brain cancer survivor.
Voice-activated technology is all the rage, but what does this mean for your content? Should you be worried?
Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!
Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.