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Alison Schroeder

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Alison Schroeder

About Alison

My fire is fueled by the relationships I make, build, and cherish. I love hearing people’s stories, what makes them who they are, and where I fit into their lives. As the Creative Content Lead at Leighton Interactive, I'm a storyteller. I’m lucky that I can use my natural ability to help people find their voices, tell their stories, and reach their goals so their businesses can get results. Outside the office I get excited to find sunshine, consume iced coffee, work out, or add unique pieces of jewelry to my ever-growing collection. I also tell stories on behalf of my local AAF chapter, and serve as the Board's Past President.

Posts by Alison Schroeder

How Content Marketing Helps, Chapter 2: Brand

How Content Marketing Helps, Chapter 2: Brand

content marketing

If you use traditional marketing tactics, your brand will become obsolete. If you use content marketing, your brand will grow. See what content marketing can do for your brand identity.

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How Content Marketing Helps, Chapter 1: SEO

How Content Marketing Helps, Chapter 1: SEO

Marketing | Inbound | content marketing

Content marketing is like your favorite foods - eating them separately just doesn't feel right. Our team has put together a three-course meal on how content marketing helps your business. First course - SEO.

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One Squared: Grow Yourself. Grow Your Business.

One Squared: Grow Yourself. Grow Your Business.

Inbound Marketing | Campaign Strategy

How do you manage your personal and professional life? Do you struggle to justify why you should grow both? Then One Squared, a marketing event in Minneapolis on April 20 2018 is for you.

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Marketing questions? Inbound is the answer.
Top Trends in Content Marketing

Top Trends in Content Marketing

content marketing

Content marketing isn't just a fad. We've rounded up the top content marketing trends in 2018 to keep your business in the know and give you a competitive edge.

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VIDEO: Five Blogging Tips

VIDEO: Five Blogging Tips

Blogging | Inbound Marketing

In this video blog from Leighton Interactive, Creative Content Lead Alison Schroeder shares her five tips for blogging - including distribution, SEO, headlines, and more.

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What Content Marketing Metrics to Measure + Why

What Content Marketing Metrics to Measure + Why

content marketing

Don't get lost in a whirlwind of data. Focus on the content marketing metrics that matter.

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Make your brand better & more successful
SEO and Storytelling: How to Write for Content Marketing

SEO and Storytelling: How to Write for Content Marketing

Inbound Marketing | Campaign Strategy | content marketing

There's a precarious balance between brand storytelling and SEO content marketing. Solid, effective copy that both your customers and ranking algorithms will love is hard to generate naturally. Here are some tips on how to show your brand story and SEO a little TLC.

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What You Get From One Squared 2018

What You Get From One Squared 2018

One Squared

One Squared is almost here, and you may find you have a thousand unanswered questions. Find out what this Minneapolis​ marketing seminar has in store.

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The Happy Hour Effect - A Mini Book Review

The Happy Hour Effect - A Mini Book Review

Culture | Inbound

Spin stress into success. Kristen Brown shares what you should do to amp up your personal and professional awesomeness. See her at One Squared.

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