Posts by Alison Schroeder
Crystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.
Did you know that 60 percent of the population feels more confident and engaged with a brand when they’re reading about it in a blog? The reason is simple: Blogging builds trust. All you have to do is keep it real in your writing.
Managing content creation is likely a large part of your marketing strategy. Is it the most exhausting, endless part too? Here's the help you need.
Content building and SEO keywords aside, let’s face it: Your prime objective is to have your marketing blogs read. You’re a writer, and writers need readers willing to volunteer for enlightenment, inspiration, education, and entertainment.
2019 is in the crosshairs. It's not too early to begin setting goals for your marketing efforts on behalf of your brand - here are nine ways you can revamp your marketing before the New Year.
In order to put you at the top of the list in searches, it can be valuable to hire a website content writer.
Here at Leighton Interactive we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create.
We are here to stop these myths right in their tracks, because we don’t want you, or any other person, making these content marketing mistakes ever again.
How can you connect with your customers, increase ROI and give a voice to your business all at the same time? Business blogging might just be the solution.