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Alison Schroeder

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Alison Schroeder

About Alison

My fire is fueled by the relationships I make, build, and cherish. I love hearing people’s stories, what makes them who they are, and where I fit into their lives. As the Content Services Manager at Leighton Interactive, I'm a storyteller. I’m lucky that I can use my natural ability to help people find their voices, tell their stories, and reach their goals so their businesses can get results. Outside the office I get excited to find sunshine, consume iced coffee, work out, or add unique pieces of jewelry to my ever-growing collection. I also tell stories on behalf of AAF and serve as District 8's Second Lt. Governor & NSAC chair.

Posts by Alison Schroeder

How A Fist-Sized Tumor Led to Speaking at Inbound 2019

How A Fist-Sized Tumor Led to Speaking at Inbound 2019

Culture | Inbound Marketing | In The News

Travis McGinnis is Leighton Interactive's Technical Marketing Lead. He's speaking at Inbound19 on What's in a CTA? And he's a brain cancer survivor.

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The Relevance of Content in a Voice-Driven World

The Relevance of Content in a Voice-Driven World

Marketing | Content

Voice-activated technology is all the rage, but what does this mean for your content? Should you be worried?

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How to Repurpose Content Like a Badass Botanist

How to Repurpose Content Like a Badass Botanist

Blogging | Campaign Strategy | Marketing Strategy

Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!

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Marketing questions? Inbound is the answer.
Writing for Emotional Impact (Even in Marketing Blogs)

Writing for Emotional Impact (Even in Marketing Blogs)

Content | Marketing Strategy

Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.

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Marketing Like a Mother

Marketing Like a Mother

Culture | Inbound Marketing | Campaign Strategy

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

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Writing for Your Personas and Not Your Brand

Writing for Your Personas and Not Your Brand

Content Marketing | Campaign Strategy | Buyer Personas

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

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Make your brand better & more successful
Cheers to Bernick’s: An Inbound Growth Story

Cheers to Bernick’s: An Inbound Growth Story

Impact Award Submissions | Lead Nurturing + Scoring

Learn how Bernick's has changed their focus in the last year to tailor to their leads and put sales and marketing under one roof.

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Content Marketing “Musts” for 2019

Content Marketing “Musts” for 2019

Campaign Strategy | Marketing Strategy

Crystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.

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VIDEO: The Power of Blogs and the Key to Conversion

VIDEO: The Power of Blogs and the Key to Conversion

Brand Strategy | Campaign Strategy

Did you know that 60 percent of the population feels more confident and engaged with a brand when they’re reading about it in a blog? The reason is simple: Blogging builds trust. All you have to do is keep it real in your writing.

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