Posts by Alison Schroeder
We revolutionized a company with HubSpot's tools, and so can you. See how we brought Give Us This Day into the digital age using workflow nurturing.
With so many milestones and successes, it's hard to choose favorites... but here's what marketing strategies and life events we are most proud of in 2019.
Travis McGinnis is Leighton Interactive's Technical Marketing Lead. He's speaking at Inbound19 on What's in a CTA? And he's a brain cancer survivor.
Voice-activated technology is all the rage, but what does this mean for your content? Should you be worried?
Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!
Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.
Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.
How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.
Learn how Bernick's has changed their focus in the last year to tailor to their leads and put sales and marketing under one roof.