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Alison Schroeder

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Alison Schroeder

About Alison

My fire is fueled by the relationships I make, build, and cherish. I love hearing people’s stories, what makes them who they are, and where I fit into their lives. As the Creative Content Lead at Leighton Interactive, I'm a storyteller. I’m lucky that I can use my natural ability to help people find their voices, tell their stories, and reach their goals so their businesses can get results. Outside the office I get excited to find sunshine, consume iced coffee, work out, or add unique pieces of jewelry to my ever-growing collection. I also tell stories on behalf of my local AAF chapter, and serve as the Board's Past President.

Posts by Alison Schroeder

5 Myths on Content Marketing

5 Myths on Content Marketing

Marketing | Content Marketing | Content

We are here to stop these myths right in their tracks, because we don’t want you, or any other person, making these content marketing mistakes ever again.

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Do Business Blogs Actually Work?

Do Business Blogs Actually Work?

Business | Inbound Marketing | Content Marketing | Blogging

How can you connect with your customers, increase ROI and give a voice to your business all at the same time? Business blogging might just be the solution.

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How Content Marketing Helps, Chapter 3: Lead Generation

How Content Marketing Helps, Chapter 3: Lead Generation

Content Marketing

Although it might be nice if they did, leads do not fall out of thin air. Filling your sales pipeline with leads isn’t an automatic process, but with a strategic approach and high-quality content, you can keep your pipeline full.

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Marketing questions? Inbound is the answer.
My Customers Won’t Read a Blog: And Other Blogging BS Excuses

My Customers Won’t Read a Blog: And Other Blogging BS Excuses

Inbound Marketing | Strategy & Campaigns

If you are taking the time to read this blog, chances are you’ve contemplated starting one on your own, but you have your doubts. I’m here to tell you that any business can and should have a blog.

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How Content Marketing Helps, Chapter 2: Brand

How Content Marketing Helps, Chapter 2: Brand

Content Marketing

If you use traditional marketing tactics, your brand will become obsolete. If you use content marketing, your brand will grow. See what content marketing can do for your brand identity.

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How Content Marketing Helps, Chapter 1: SEO

How Content Marketing Helps, Chapter 1: SEO

Inbound Marketing | Marketing | Content Marketing

Content marketing is like your favorite foods - eating them separately just doesn't feel right. Our team has put together a three-course meal on how content marketing helps your business. First course - SEO.

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Make your brand better & more successful
One Squared: Grow Yourself. Grow Your Business.

One Squared: Grow Yourself. Grow Your Business.

Inbound Marketing | Strategy & Campaigns

How do you manage your personal and professional life? Do you struggle to justify why you should grow both? Then One Squared, a marketing event in Minneapolis on April 20 2018 is for you.

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Top Trends in Content Marketing

Top Trends in Content Marketing

Content Marketing

Content marketing isn't just a fad. We've rounded up the top content marketing trends in 2018 to keep your business in the know and give you a competitive edge.

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VIDEO: Five Blogging Tips

VIDEO: Five Blogging Tips

Inbound Marketing | Content Marketing

In this video blog from Leighton Interactive, Creative Content Lead Alison Schroeder shares her five tips for blogging - including distribution, SEO, headlines, and more.

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