Posts by Alison Schroeder
Voice-activated technology is all the rage, but what does this mean for your content? Should you be worried?
Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!
Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.
Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.
How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.
Learn how Bernick's has changed their focus in the last year to tailor to their leads and put sales and marketing under one roof.
Crystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.
Did you know that 60 percent of the population feels more confident and engaged with a brand when they’re reading about it in a blog? The reason is simple: Blogging builds trust. All you have to do is keep it real in your writing.
Managing content creation is likely a large part of your marketing strategy. Is it the most exhausting, endless part too? Here's the help you need.