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Clare Richards

About Clare

A deep love of art and design drives me as I navigate the ever-changing waters of marketing. I am constantly looking for new and better ways to give the inbound marketing methodology the beautiful face it deserves. As the Art Director, I ensure that all of the design work we produce is top notch and designed with a purpose. When I’m not trying to solve creative problems, my life revolves around my family and friends, my passion for music, and my addiction to stories.

Posts by Clare Richards

Design Matters: Making a Good First Impression

Design Matters: Making a Good First Impression

Social Media | Advertising & Marketing | Design | Inbound Marketing | Website | Brand

Nobody likes a sweaty handshake, and nobody likes a website that looks like it came out of the 90s. Know what those have in common? First impressions.

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Podcasting + Inbound Marketing = A New Kind of Impact

Podcasting + Inbound Marketing = A New Kind of Impact

Inbound Marketing | Featured | Impact Award Submissions

Here’s how inbound marketing made Next Monday the hero for thousands of people … and how those thousands are just the beginning.

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Online Recruiting the Right Way

Online Recruiting the Right Way

Recruiting

We’ve had quite a bit of success helping our clients with their online recruitment efforts, and with more and more businesses struggling to find and hire the right candidates, I’m guessing demand for online recruiting is only going to increase. Here’s a look at how we’ve made it work.

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Marketing questions? Inbound is the answer.
What are Calls-To-Action? And Does My Website Need Them?

What are Calls-To-Action? And Does My Website Need Them?

Advertising & Marketing | Inbound Marketing | Website | Demand Generation

What is a Call-To-Action anyway? Why do people keep talking about them? Are they really that big of a deal? Find out here!

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5 Telltale Signs You've Found a Great Inbound Marketing Agency

5 Telltale Signs You've Found a Great Inbound Marketing Agency

Agency Life | Advertising & Marketing | Inbound Marketing

Are you working with a great inbound marketing agency or one that's just mediocre? Here are 5 signs to help you spot the difference.

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4 Reasons Your Marketing Needs Revamping

4 Reasons Your Marketing Needs Revamping

Advertising & Marketing | Inbound Marketing | Marketing

When was the last time you took a good long look at your marketing strategy? If it;s been a while it might be time to rethink some of those old tactics you are trying.

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Make your brand better & more successful
How to Figure Out What Keywords Your Potential Customers are Using

How to Figure Out What Keywords Your Potential Customers are Using

Inbound Marketing | SEO | KTR | SEM

A piece of inbound marketing is SEO. And a piece of SEO is keywords. So how can you tell people are searching for certain keywords? Here's the answer.

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Lead Capturing is All About Building Trust: a Video from Wistia

Lead Capturing is All About Building Trust: a Video from Wistia

Inbound Marketing | Video

Landing pages aren't just for eBooks or white papers anymore. See how video can build rapport with users and ultimately drive conversion.

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Platinum Performance: What Happens When A Metal Company Goes Inbound

Platinum Performance: What Happens When A Metal Company Goes Inbound

Inbound Marketing | Strategy & Campaigns | Impact Award Submissions | Content Marketing | Website | Sales Enablement

What happens when a metal manufacturing company invests in an inbound marketing campaign? Magic. Magic happens.

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