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Dan Soldner

About Dan

Dan believes that marketing has one purpose: to generate sales leads. He is certain the best marketing tactics and sales people are decision-making facilitators, not yes getters and being customer-centric is the only way to be successful in the long run. Dan started Leighton Interactive in 2009 with a vision to help high-growth companies attract and close more ideal customers. A perpetual student of sales and marketing, Dan focuses on two things: finding clients with problems Leighton Interactive solves and talent with the expertise to solve them.

Posts by Dan Soldner

Everything is Inbound: Sales

Everything is Inbound: Sales

Inbound Marketing | Sales Enablement

Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.

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An Award & an Ode to our Favorite Websites

An Award & an Ode to our Favorite Websites

Business | Culture | LIME | Brand

Twin Cities Business has revealed the results of the 2019 Best in Business survey... and we couldn't be happier.

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Recruiting Clients that Fit With Your Company Mission

Recruiting Clients that Fit With Your Company Mission

Culture | Sales Enablement

Wondering how to attract clients? More specifically, how to attract the ideal client? The answer is all in your company values.

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Marketing questions? Inbound is the answer.
3 HubSpot & Inbound Marketing Predictions for 2019

3 HubSpot & Inbound Marketing Predictions for 2019

Inbound Marketing | Marketing Automation

Predictions for HubSpot and Inbound Marketing in 2019.

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5 Tips to Stay at the Top of the Marketing Strategy Game

5 Tips to Stay at the Top of the Marketing Strategy Game

Marketing | Marketing Strategy

Explore marketing tips and how you can stay on top of your game with your marketing strategy, including such topics as training, attending conferences, & more.

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VIDEO: Get Your Salespeople to Use Your Content

VIDEO: Get Your Salespeople to Use Your Content

Sales Enablement | Campaign Strategy

Imagine you’re the marketing director for the Dunder Mifflin paper company (from TV’s “The Office”). Your team has developed a digital marketing strategy with kick-butt content that’s going to really move the needle for DM, but it won't work without buy-in from the sales team. What can you do?

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Make your brand better & more successful
Smarketing: It's Time to Bridge Your Sales and Marketing Efforts

Smarketing: It's Time to Bridge Your Sales and Marketing Efforts

Advertising & Marketing | Inbound Marketing | Sales

Smarketing allows you to build the bridge between sales and marketing and to align your efforts around the same goal.

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[VIDEO] Hiring Leighton Interactive vs. Hiring Internally

[VIDEO] Hiring Leighton Interactive vs. Hiring Internally

Inbound Marketing

Looking for a unicorn to run your marketing endeavors– you know, that ultra-specialized, uber-hybrid, super special person, but just aren't finding one internally? The answer is to outsource your efforts to a marketing agency.

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Today’s Consumer and Lead Nurturing

Today’s Consumer and Lead Nurturing

Inbound Marketing | Strategy & Campaigns

In today's ever-evolving world not much stays consistent, including the way businesses utilize lead nurturing. In fact, 65% of businessess say generating traffic and leads is their biggest marketing challenge.

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