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Dan Soldner

About Dan

Dan believes that marketing has one purpose: to generate sales leads. He is certain the best marketing tactics and sales people are decision-making facilitators, not yes getters and being customer-centric is the only way to be successful in the long run. Dan started Leighton Interactive in 2009 with a vision to help high-growth companies attract and close more ideal customers. A perpetual student of sales and marketing, Dan focuses on two things: finding clients with problems Leighton Interactive solves and talent with the expertise to solve them.

Posts by Dan Soldner

5 Tips to Stay at the Top of the Marketing Strategy Game

5 Tips to Stay at the Top of the Marketing Strategy Game

Marketing | Marketing Strategy

Explore marketing tips and how you can stay on top of your game with your marketing strategy, including such topics as training, attending conferences, & more.

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VIDEO: Get Your Salespeople to Use Your Content

VIDEO: Get Your Salespeople to Use Your Content

Campaign Strategy | Sales Enablement

Imagine you’re the marketing director for the Dunder Mifflin paper company (from TV’s “The Office”). Your team has developed a digital marketing strategy with kick-butt content that’s going to really move the needle for DM, but it won't work without buy-in from the sales team. What can you do?

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Smarketing: It's Time to Bridge Your Sales and Marketing Efforts

Smarketing: It's Time to Bridge Your Sales and Marketing Efforts

Advertising & Marketing | Inbound Marketing | Sales

Smarketing allows you to build the bridge between sales and marketing and to align your efforts around the same goal.

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Marketing questions? Inbound is the answer.
Everything is Inbound: Sales

Everything is Inbound: Sales

Inbound Marketing | Sales Enablement

Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.

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[VIDEO] Hiring Leighton Interactive vs. Hiring Internally

[VIDEO] Hiring Leighton Interactive vs. Hiring Internally

Inbound Marketing

Looking for a unicorn to run your marketing endeavors– you know, that ultra-specialized, uber-hybrid, super special person, but just aren't finding one internally? The answer is to outsource your efforts to a marketing agency.

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Today’s Consumer and Lead Nurturing

Today’s Consumer and Lead Nurturing

Inbound Marketing | Strategy & Campaigns

In today's ever-evolving world not much stays consistent, including the way businesses utilize lead nurturing. In fact, 65% of businessess say generating traffic and leads is their biggest marketing challenge.

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Make your brand better & more successful
Budgeting for Your New Website: What Should It Cost?

Budgeting for Your New Website: What Should It Cost?

Business | Inbound Marketing | Website

Everything comes with a price tag including your website. But how do you know what a fair price to pay is?

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Sales Enablement in Four Easy Steps

Sales Enablement in Four Easy Steps

Sales Enablement

Sales enablement doesn't have to be difficult. Align your team with these four steps and watch your sales team meet and exceed their goals.

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5 Ways to Convince Your Boss that Marketing Seminars are Valuable

5 Ways to Convince Your Boss that Marketing Seminars are Valuable

ROI | Business | Marketing

Your boss doesn't think you should go to an upcoming event - now what? Learn how you can prove a marketing seminar will provide long-lasting value.

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