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Dan Soldner

About Dan

Dan believes that marketing has one purpose: to generate sales leads. He is certain the best marketing tactics and sales people are decision-making facilitators, not yes getters and being customer-centric is the only way to be successful in the long run. Dan started Leighton Interactive in 2009 with a vision to help high-growth companies attract and close more ideal customers. A perpetual student of sales and marketing, Dan focuses on two things: finding clients with problems Leighton Interactive solves and talent with the expertise to solve them.

Posts by Dan Soldner

Today’s Consumer and Lead Nurturing

Today’s Consumer and Lead Nurturing

Inbound Marketing | Strategy & Campaigns

In today's ever-evolving world not much stays consistent, including the way businesses utilize lead nurturing. In fact, 65% of businessess say generating traffic and leads is their biggest marketing challenge.

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Budgeting for Your New Website: What Should It Cost?

Budgeting for Your New Website: What Should It Cost?

Business | Inbound Marketing | Website

Everything comes with a price tag including your website. But how do you know what a fair price to pay is?

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Sales Enablement in Four Easy Steps

Sales Enablement in Four Easy Steps

Sales Enablement

Sales enablement doesn't have to be difficult. Align your team with these four steps and watch your sales team meet and exceed their goals.

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Marketing questions? Inbound is the answer.
5 Ways to Convince Your Boss that Marketing Seminars are Valuable

5 Ways to Convince Your Boss that Marketing Seminars are Valuable

Business | ROI | Marketing

Your boss doesn't think you should go to an upcoming event - now what? Learn how you can prove a marketing seminar will provide long-lasting value.

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Marketing for Manufacturers: Commodity vs. Customized

Marketing for Manufacturers: Commodity vs. Customized

Inbound Marketing | Strategy & Campaigns | Brand

Have you considered how your core offering affects your marketing strategy? While many industrial businesses have a B2B sales process, they leave out marketing.

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Managers vs. Leaders: Sustainability & Professional Growth

Managers vs. Leaders: Sustainability & Professional Growth

Culture

Management is about setting a standard for appropriate action and conduct. It’s also about understanding your impact on professional growth.

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Make your brand better & more successful
Growing & Developing a Great Marketing Team

Growing & Developing a Great Marketing Team

Culture | Inbound Marketing | Sales Enablement

Discover innovative ways on how to hire well, lead better, and become the best marketing team.

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Why ROI Can Be a Problem in Inbound Marketing

Why ROI Can Be a Problem in Inbound Marketing

Inbound Marketing | Strategy & Campaigns | Sales Enablement

While difficult to certify a precise calculation of marketing return on investment, it's an important measurement. Many future decisions are affected by ROI.

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Nurture, Don't Negotiate: The Fine Art of Selling with Inbound Marketing

Nurture, Don't Negotiate: The Fine Art of Selling with Inbound Marketing

Sales Enablement

Today, the sales scenario has changed. Let’s examine how the shift from old school sales to inbound sales enablement has meant to sales professionals.

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