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Dan Soldner

About Dan

Dan believes that marketing has one purpose: to generate sales leads. He is certain the best marketing tactics and sales people are decision-making facilitators, not yes getters and being customer-centric is the only way to be successful in the long run. Dan started Leighton Interactive in 2009 with a vision to help high-growth companies attract and close more ideal customers. A perpetual student of sales and marketing, Dan focuses on two things: finding clients with problems Leighton Interactive solves and talent with the expertise to solve them.

Posts by Dan Soldner

Our Expert Culture is Your Marketing Dream Team

Our Expert Culture is Your Marketing Dream Team

Culture | Sales Enablement

Here's an inside look at Leighton Interactive's expert culture and a little info on what it means for those who work with us.

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The Secret Tool Salespeople Use (Hint: It's Content)

The Secret Tool Salespeople Use (Hint: It's Content)

Inbound Marketing | Strategy & Campaigns

Lots of companies struggle to bridge the gap between the marketing department who creates marketing content, and the sales people who engage leads with it.

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Sales People: Inbound Marketing Will Not Replace You

Sales People: Inbound Marketing Will Not Replace You

Inbound Marketing | Website

Some sales people resist inbound marketing. They shouldn't. They should embrace it and crush their goals.

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Marketing questions? Inbound is the answer.
Problems Your Marketing Agency Can Help You Solve

Problems Your Marketing Agency Can Help You Solve

Design | Inbound Marketing | Strategy & Campaigns | Website | Brand | Sales Enablement

Sometimes the problem is not the real problem. Here are some real problems Leighton Interactive solves.

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Smarketing - Why Alignment Isn't Just a Buzzword

Smarketing - Why Alignment Isn't Just a Buzzword

Sales Enablement

Alignment means everyone in both the sales and marketing departments are steering in the same direction. It’s that simple, yet it’s not simple at all.

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Keeping the Competition Closest

Keeping the Competition Closest

Business | Inbound Marketing

How can you push the envelope with your connections, marketing strategy and competition - but still stay relevant in a swift industry?

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Make your brand better & more successful
Why Seminars Still Work

Why Seminars Still Work

Business | Life Lessons | Culture

While webinars are all the rage, good, old-fashioned belly to belly interaction is still relevant.

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Our Signature Project: the H.E.R.O. Foundation

Our Signature Project: the H.E.R.O. Foundation

Culture | Public Relations

Our Signature Project - the Nicholas P. Koenig H.E.R.O. Foundation - raises awareness for pediatric cancer, and supports families battling disease and pain.

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An Introduction to the HubSpot CRM

An Introduction to the HubSpot CRM

Advertising & Marketing | Inbound Marketing | Sales Enablement

Exactly what is the HubSpot CRM? It's a tool built for today’s hyper-integrated and highly-mobile sales team. The best part? It’s free.

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