<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=771842102927617&amp;ev=PageView&amp;noscript=1">
View Topics  
Jen Keul

About Jen

As the Vice President, I build strong, personal relationships with each and every client that partners with Leighton Interactive. I love helping clients achieve their goals, dreams, and visions in ways they never thought possible. My daily schedule consists of meeting with clients, communicating client information to the inbound marketing team, and managing account managers. When I'm not busy with client work, I love to relax and spend time with my two amazing kids.

Posts by Jen Keul

Using Data to Improve the Effectiveness of B2B Content Marketing

Using Data to Improve the Effectiveness of B2B Content Marketing

Inbound Marketing | Data/Analysis | Campaign Strategy

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

Read More

9 Traits of an Awesome Account Manager

9 Traits of an Awesome Account Manager

Leadership | Agency Life | Business

Want to make clients’ dreams come true? To be an awesome account manager, there are a few things to keep in mind.

Read More

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Strategy & Campaigns | Website | Brand | Sales Enablement | Campaign Strategy

Here are 30 questions to ask yourself to gut-check your marketing strategy.

Read More

Marketing questions? Inbound is the answer.
Your Guide to Closed Loop Reporting

Your Guide to Closed Loop Reporting

Data/Analysis

The way marketers prove the value of their efforts is through closed loop reporting.

Read More

4 Tips for Successful Demand Gen

4 Tips for Successful Demand Gen

Demand Generation

If it's done well, a demand generation campaign can give you great results. Here are four tips that'll get your demand gen efforts started off right.

Read More

Customer Data Collection is Crucial... Here's Why

Customer Data Collection is Crucial... Here's Why

Customer Satisfaction | Inbound Marketing | Sales Enablement | Lead Nurturing + Scoring

Customer data collection is the single most important key in your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona.

Read More

Make your brand better & more successful
5 Marketing KPIs to Measure Customer Satisfaction

5 Marketing KPIs to Measure Customer Satisfaction

Customer Satisfaction | KPI | Lead Nurturing + Scoring

How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.

Read More

I Don't Sell... I Inbound: Sales Enablement + Inbound Marketing

I Don't Sell... I Inbound: Sales Enablement + Inbound Marketing

Business | Customer Satisfaction | Inbound Marketing | Brand | Sales Enablement

By applying inbound methodology to the sales process, our clients partner with us because they want our services to help the achieve their goals.

Read More

How Much Does Media Planning And Buying Cost?

How Much Does Media Planning And Buying Cost?

Paid Media

You work hard for your money. We're here to tell you that spending your budget on media planning and buying is worth the investment.

Read More