Posts by Jen Keul
Here are 30 questions to ask yourself to gut-check your marketing strategy.
The way marketers prove the value of their efforts is through closed loop reporting.
If it's done well, a demand generation campaign can give you great results. Here are four tips that'll get your demand gen efforts started off right.
Customer data collection is the single most important key in your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona.
How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.
By applying inbound methodology to the sales process, our clients partner with us because they want our services to help the achieve their goals.
You work hard for your money. We're here to tell you that spending your budget on media planning and buying is worth the investment.
At Leighton Interactive, we field the question of what is the cost of inbound marketing a lot. Jen Keul, our VP, has the answer for you in this video - how much do our services cost.
Inbound marketing without demand generation: should you do it? Read more to find out.