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Jennifer Lawrence

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Jennifer Lawrence

About Jennifer

As the Vice President, I build strong, personal relationships with each and every client that partners with Leighton Interactive. I love helping clients achieve their goals, dreams, and visions in ways they never thought possible. My daily schedule consists of meeting with clients, communicating client information to the inbound marketing team, and managing account managers. When I'm not busy with client work, I love to relax and spend time with my two amazing kids.

Posts by Jennifer Lawrence

How to Stay Innovative in Marketing

How to Stay Innovative in Marketing

Advertising & Marketing | Marketing Strategy

Innovative marketing... does it make your head spin? Our team has a few ways they stay innovative in their marketing roles. Learn more in this blog.

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Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Strategy & Campaigns | Website | Brand | Sales Enablement | Campaign Strategy

Here are 30 questions to ask yourself to gut-check your marketing strategy.

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What Is Demand Generation, And Why Is It Important?

What Is Demand Generation, And Why Is It Important?

Sales Enablement

Trust me, demand generation isn't just another catchy word millennials​ are tacking on to inbound. It has real meaning, it holds value for a company, and should be part of your vocabulary.

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Marketing questions? Inbound is the answer.
5 Marketing KPIs to Measure Customer Satisfaction

5 Marketing KPIs to Measure Customer Satisfaction

Customer Satisfaction | KPI | Lead Nurturing + Scoring

How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.

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When Leads Don’t Convert, the Blame Game Begins

When Leads Don’t Convert, the Blame Game Begins

lead nurturing | Lead Generation | Lead Nurturing + Scoring

Sales blame marketing and marketing often point the finger back at sales when the leads you want don't come pouring in.

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The Truth About Traditional Marketing Tactics

The Truth About Traditional Marketing Tactics

LIME | Traditional | Marketing Strategy

Traditional marketing efforts still have value In order to maximize your marketing efforts, you'll want to incorporate these with your digital strategy.

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Make your brand better & more successful
Using Data to Improve the Effectiveness of B2B Content Marketing

Using Data to Improve the Effectiveness of B2B Content Marketing

Inbound Marketing | Data/Analysis | Campaign Strategy

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

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9 Traits of an Awesome Account Manager

9 Traits of an Awesome Account Manager

Leadership | Agency Life | Business

Want to make clients’ dreams come true? To be an awesome account manager, there are a few things to keep in mind.

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Your Guide to Closed Loop Reporting

Your Guide to Closed Loop Reporting

Data/Analysis

The way marketers prove the value of their efforts is through closed loop reporting.

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