Posts by Jennifer Lawrence
Here are 30 questions to ask yourself to gut-check your marketing strategy.
Trust me, demand generation isn't just another catchy word millennials are tacking on to inbound. It has real meaning, it holds value for a company, and should be part of your vocabulary.
How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.
Sales blame marketing and marketing often point the finger back at sales when the leads you want don't come pouring in.
Traditional marketing efforts still have value In order to maximize your marketing efforts, you'll want to incorporate these with your digital strategy.
The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
Want to make clients’ dreams come true? To be an awesome account manager, there are a few things to keep in mind.
The way marketers prove the value of their efforts is through closed loop reporting.
If it's done well, a demand generation campaign can give you great results. Here are four tips that'll get your demand gen efforts started off right.