About Jennifer
As the Vice President, I build strong, personal relationships with each and every client that partners with Leighton Interactive. I love helping clients achieve their goals, dreams, and visions in ways they never thought possible. My daily schedule consists of meeting with clients, communicating client information to the inbound marketing team, and managing account managers. When I'm not busy with client work, I love to relax and spend time with my two amazing kids.
Posts by Jennifer Lawrence
When Leads Don’t Convert, the Blame Game Begins
lead nurturing | Lead Generation | Lead Nurturing + ScoringSales blame marketing and marketing often point the finger back at sales when the leads you want don't come pouring in.
The Truth About Traditional Marketing Tactics
LIME | Traditional | Marketing StrategyTraditional marketing efforts still have value In order to maximize your marketing efforts, you'll want to incorporate these with your digital strategy.
Using Data to Improve the Effectiveness of B2B Content Marketing
Inbound Marketing | Data/Analysis | Campaign StrategyThe most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
9 Traits of an Awesome Account Manager
Leadership | Agency Life | BusinessWant to make clients’ dreams come true? To be an awesome account manager, there are a few things to keep in mind.
Your Guide to Closed Loop Reporting
Data/AnalysisThe way marketers prove the value of their efforts is through closed loop reporting.
4 Tips for Successful Demand Gen
Demand GenerationIf it's done well, a demand generation campaign can give you great results. Here are four tips that'll get your demand gen efforts started off right.
Customer Data Collection is Crucial... Here's Why
Customer Satisfaction | Inbound Marketing | Sales Enablement | Lead Nurturing + ScoringCustomer data collection is the single most important key in your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona.
5 Marketing KPIs to Measure Customer Satisfaction
Customer Satisfaction | KPI | Lead Nurturing + ScoringHow to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.
I Don't Sell... I Inbound: Sales Enablement + Inbound Marketing
Business | Customer Satisfaction | Inbound Marketing | Brand | Sales EnablementBy applying inbound methodology to the sales process, our clients partner with us because they want our services to help the achieve their goals.