About Jennifer
As the Vice President, I build strong, personal relationships with each and every client that partners with Leighton Interactive. I love helping clients achieve their goals, dreams, and visions in ways they never thought possible. My daily schedule consists of meeting with clients, communicating client information to the inbound marketing team, and managing account managers. When I'm not busy with client work, I love to relax and spend time with my two amazing kids.
Posts by Jennifer Lawrence
Keyword Research for Magical SEO
Inbound Marketing | Content Marketing | SEOThere are dozens of ways to do keyword research. I’m going to delve into one of them. I call it the Rabbit Hole Method and it will help you craft the perfect blog title every single time.
Are You Ready for What's Next?
Marketing StrategyAre there opportunities to redefine how we navigate our work and home lives and rewrite how — and why — we do business?
2020 Trends in Marketing
Marketing StrategyThere's a sizable chunk of 2020 left and you might be sitting with some marketing budget left wondering what to do. Here's a big list of marketing trends.
11 Marketing ROI Metrics to Win Over Your Boss
Lead Generation | Marketing StrategyMarketing can be hard to measure — but making these changes to your content and measurement methods will prove marketing is creating a high ROI.
What is Sales Enablement?
Business | Customer Satisfaction | Inbound Marketing | Brand | Sales EnablementBy applying inbound methodology to the sales process, our clients partner with us because they want our services to help the achieve their goals.
How to Stay Innovative in Marketing
Advertising & Marketing | Marketing StrategyInnovative marketing... does it make your head spin? Our team has a few ways they stay innovative in their marketing roles. Learn more in this blog.
Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself
Strategy & Campaigns | Website | Brand | Sales Enablement | Campaign StrategyHere are 30 questions to ask yourself to gut-check your marketing strategy.
What Is Demand Generation, And Why Is It Important?
Sales EnablementTrust me, demand generation isn't just another catchy word millennials are tacking on to inbound. It has real meaning, it holds value for a company, and should be part of your vocabulary.
5 Marketing KPIs to Measure Customer Satisfaction
Customer Satisfaction | KPI | Lead Nurturing + ScoringHow to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.