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Jennifer Lawrence

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Jennifer Lawrence

About Jennifer

As the Vice President, I build strong, personal relationships with each and every client that partners with Leighton Interactive. I love helping clients achieve their goals, dreams, and visions in ways they never thought possible. My daily schedule consists of meeting with clients, communicating client information to the inbound marketing team, and managing account managers. When I'm not busy with client work, I love to relax and spend time with my two amazing kids.

Posts by Jennifer Lawrence

Can I Do Marketing and Ignore Demand Gen?

Can I Do Marketing and Ignore Demand Gen?

Inbound marketing without demand generation: should you do it? Read more to find out.

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Before, During, After: Inbound Marketing + Event Marketing

Before, During, After: Inbound Marketing + Event Marketing

Event Marketing

You might already be familiar with inbound marketing and all it entails, but I’d like to discuss how inbound marketing can be used in your event marketing strategies.

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Paid Media Placement + Buying: Leave it to the Experts

Paid Media Placement + Buying: Leave it to the Experts

Paid Media

There are some things in life that look easy and ARE easy. Media planning and buying is not one of those things. Learn why you should look to the experts for your paid media plan.

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Marketing questions? Inbound is the answer.
Is Sales Enablement Just a Buzzword? What Does It Actually Mean?

Is Sales Enablement Just a Buzzword? What Does It Actually Mean?

Sales Enablement

Sales enablement and you! Your sales people cannot succeed on charisma alone. Learn more about sales enablement and what it means for your business.

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Inbound Marketing + Demand Generation

Inbound Marketing + Demand Generation

Sales Enablement

Inbound marketing and demand generation are like Chandler and Joey from Friends. They never miss a beat, are always on the same page, and you learn to love them! Read why you should learn to love inbound and demand generation.

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What Place does Media Planning + Buying have in Marketing?

What Place does Media Planning + Buying have in Marketing?

Advertising & Marketing | Marketing

How does Media Buying play a role in marketing planning, strategy, budgeting, and success? Do you HAVE to do it?

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Make your brand better & more successful
What You Need to Know: An Inbound Marketing Infographic

What You Need to Know: An Inbound Marketing Infographic

Inbound Marketing

If your goal is increased revenue, great. But there are lots of steps to get there like increasing traffic to your site. It's all part of the inbound methodology. This inbound marketing infographic will help.

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How An Agency Empowers A Sales Team

How An Agency Empowers A Sales Team

Inbound Marketing | Sales Enablement

What if there was a way for sales and marketing teams to combine forces and achieve greater success by addressing target audiences with one unified front?

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Buzzword Buster - Why Smarketing Works

Buzzword Buster - Why Smarketing Works

Inbound Marketing | Sales Enablement

Today, I'm covering a time-tested term with both staying power and strategic value: smarketing. Here's what it can do for your sales enablement strategy.

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