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Travis McGinnis

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Travis McGinnis

About Travis

I’m passionate about making things happen for our clients, thus generating real and quantifiable results. As the Technical Marketing Manger, I have the joy to touch nearly every aspect of our clients’ inbound marketing efforts. From social media, to blogging, to PPC to lead nurturing, and email marketing. I love generating new ideas and then watching them come to life. In my free time, I brew my own beer with my dad and brother, play with my kids, go on dates with my wife and occasionally get a little gaming in.

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Posts by Travis McGinnis

5 Proven Tips to Re-Invigorate Your Email Marketing Efforts

5 Proven Tips to Re-Invigorate Your Email Marketing Efforts

Advertising & Marketing | Email Marketing | Inbound Marketing

If you do all of these things, your email marketing efforts will show improved results. You won’t be seen as pushy, you won’t be schlepping your products. Instead, you’ll sound like one human being talking to another human being. As it should be.

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The Content Marketer's Guide to Copyright Law and the Internet

The Content Marketer's Guide to Copyright Law and the Internet

Advertising & Marketing | Business | Copyright | Content Marketing

This post contains three sections: Copy for Blogs and Web Pages, Images, and Audio/Video. We'll examine each and how copyright laws affects them.

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6 Undeniable Benefits of Google Ads

6 Undeniable Benefits of Google Ads

Inbound Marketing | SEO

Measure your investment, no pay-to-win, targeting & remarketing, buy your way to the top. These plus more benefits of Google Ads.

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Marketing questions? Inbound is the answer.
How to Build A Highly Qualified Email List

How to Build A Highly Qualified Email List

Advertising & Marketing | Email Marketing | Inbound Marketing

Let's focus on arguably the most important part of email marketing: getting leads into your database! Not just any leads. The right leads.

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Why Data Driven Decisions Work: A Short Use Case

Why Data Driven Decisions Work: A Short Use Case

Inbound Marketing | SEO

This is a story of how we failed. But also of how we learned and how we got better. How we used data driven decisions to solve for a client.

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Digital Marketing Analytics and Data Driven Decisions

Digital Marketing Analytics and Data Driven Decisions

Inbound Marketing | Website

Using digital marketing analytics data to drive your decisions is a fool-proof way to increase results. Whether those results are more visits, more leads, or more revenue; effective data analysis is the answer.

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Make your brand better & more successful
Looking to Buy a First Page Ranking? 5 Questions to Avoid This SEO Scam

Looking to Buy a First Page Ranking? 5 Questions to Avoid This SEO Scam

Advertising & Marketing | Inbound Marketing | SEO

Ask your SEO services provider these 5 questions, especially if they're claiming to guarantee a first page ranking on Google or any other search engine.

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10 Digital Marketing Analytics Mistakes to Avoid like the Plague

10 Digital Marketing Analytics Mistakes to Avoid like the Plague

Inbound Marketing | KPI | Content Marketing | SEO

One of the biggest benefits of online marketing is the data and digital marketing analytics. We can access so much data with just a few keystrokes - literally at our fingertips. The sheer amount of information is almost overwhelming. For many marketers, it is.

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How to Use Consistency for Conversion Rate Optimization

How to Use Consistency for Conversion Rate Optimization

Advertising & Marketing | Inbound Marketing

When you fail to optimize between conversion funnels, you run the risk of deceiving your users. Yikes. Here's what you can do.

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