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Do Good Day #1: The Transparent Tribe Adopts A Highway

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Updated By: Clare Richards on Mon, May 04, 2015

As part of our 2015 goals, the Transparent Tribe decided to embark on journeys to volunteer and “do good” in our community. Thus, Do Good Day was born.


Coming Together as a Tribe

The Transparent Tribe Adopts a Highway

You may have picked up on this, but when the Transparent Tribe decides to do something, we go all in. There is no such thing as half-ass here. The same applied when it came to our newly adopted highway; we watched the safety videos, bought the garbage-picker-uppers, and got pumped.

On Monday, April 27th, the tribe came into the LI office and worked business-as-usual until around 11am. After enjoying a team meeting and some delicious pizza, we strapped on fluorescent yellow vests, grabbed some gloves, laced up our tennis shoes, and headed out to our section on Highway 15 near the Bridge of Hope; smack in the middle of St. Cloud, Sartell, and Sauk Rapids – charming Stearns County, MN.

We paired off, claimed ditches, and got right to it. In just over an hour, 15 of us cleaned roughly three miles of land. It was fun*, it was rewarding, it was insightful


5 Things We Learned from Do-Good Day

1. Don’t litter. Ever. Please. Not even that little wrapper that is sticky and might melt so you’ll just throw it out the window quick without thinking, no harm done. Don’t. Do it. Next time you consider littering, think about being out there, elbow deep in yellow trash bags, picking up other people’s garbage. It ain’t pretty. 

2. Please, please recycle. I hope this isn’t news to you, but reducing, reusing, and recycling is good for our environment. Which is good for our health and good for our posterity. Our team of 15 averaged 2.5 (large) garbage bags full of trash – per person. That’s a lot of garbage for three miles of ditch, don’t you think? Bring your own coffee mug, recycle your plastic, etc. Please and thank you.

Transparent Tribe Selfie!

3.* Nothing is that bad if you can find a way to make it fun or pass the time. Contrary to what you might think, trudging through grass, dirt, and ditches isn’t all that glamorous. Rewarding, yes – glamorous, not so much. We could have easily all been crabby and rushed to “get it over with.” But you know, that’s not how the Transparent Tribe rolls. Not even a little bit. Like Mary Poppins said, “In every job that must be done, there is an element of fun.” Instead of moaning and groaning about our garbage-grabbing, we enjoyed conversation, singing (yes, aloud), learning about each other, and some even made it a scavenger-hunting adventure. See? You just have to find the fun. It’s there.

4. Life is dirty sometimes. Period. Take the experience for what it is, enjoy it, and make the most of it. Whether you’re cleaning up plastic bottles filled with questionable fluids and fast food wrappers out of community ditches, or are facing something bigger: it’s messy. Dive in, rub a little dirt on it, and roll with it. 

5. Wood ticks are very real, and they will find you (#MNProbs, am I right?). Remember how I said cleaning ditches isn’t glamorous? Right, ok. Well, when we came back to the office to enjoy our beer and Dilly Bars (it’s a great combination, trust us.), we found over 10 wood ticks among us. Oh, and we’re still finding them here and there around the office. Apparently they’re desperate to be part of the tribe.


About Adopt A Highway

The Adopt a Highway program is a nation-wide campaign that encourages volunteers to keep a section of highway free from litter and debris. Adopt a Highway has been around since the 1980s, when a Texas Department of Transportation worker saw the need to clean up litter and was committed to finding a cost-effective way to do so. Since 1985, the program has been adopted by 49 states, Puerto Rico, Canada, New Zealand, Australia, and Japan. Some other names for the program are Green Up and Sponsor a Highway.

Highway Adopters are asked to pick up any and all litter on both sides of a road at least twice a year, for at least two years. Yes, you heard me right. Twice a year, with a two-year commitment. Pretty harmless to your calendar, but super beneficial to Mother Nature and your community.

In exchange for committing to removing the litter from Highway­­ 15 and maintaining it throughout the year, we have Leighton Interactive posted on signs in the section of our adopted highway. So cool! #Perks

Stay tuned for our next Do Good Day in June, when we take part in the Walker Methodist 5K! 

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Clare Richards

About The Author

Clare Richards

A deep love of art and design drives me as I navigate the ever-changing waters of marketing. I am constantly looking for new and better ways to give the inbound marketing methodology the beautiful face it deserves. As the Art Director, I ensure that all of the design work we produce is top notch and designed with a purpose. When I’m not trying to solve creative problems, my life revolves around my family and friends, my passion for music, and my addiction to stories.

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