When you own a small business, you have a huge assortment of responsibilities on your shoulders. From managing employees, to payroll, to inventory, to marketing – it’s all up to you to make sure things are running smoothly.
Know What You Can Handle In-House vs. Hiring Experts For
For many small business owners, the daily tasks of running a business come naturally. However, when it comes to marketing, many feel insecure and not well versed in that area of business. You know marketing is essential to keep people coming to your business, but there are so many different things you can do, you just don’t know where to start.
Many small business owners are unsure of where to even begin when it comes to marketing. While there are some tasks that are likely necessary (and recommended) for you to outsource – branding, print materials, website design, copywriting, full social media strategy, etc – running a few Facebook ads should not be something you necessarily have to outsource. I want to empower you to know you are capable of running a few Facebook Ads when you see the need.
Say you have a new product you just got in, and you want to spread the word. Instead of relying on an entire team of marketing experts, you can set the ad up yourself, or have someone on your team handle it. You can save your collaboration efforts with an agency or firm until you know you're ready to engage your users with a full campaign.
But How Do You Set Up the Ad?
I went through and put together a step-by-step guide on how to create Facebook ads. Walk through this guide as you set up your first few ads, and before you know it, you’ll be comfortable with Facebook ad creation.
We’re Always Here If You Need Us
Ok, back to when you SHOULD hire an agency. When it comes to the big picture of your marketing execution, if you don’t have the knowledge or experience, we highly recommend hiring an agency to be your marketing partner. The agency will work with you to determine what you need, where your marketing focus should be, and how to move forward – all with your budget in mind. And odds are, creating Facebook ads will be part of that strategy. When you hire an agency, you’re getting an entire team of marketing experts for around the price of hiring just one more employee. The cost is definitely worth the benefit.
Don’t have a huge budget? Don’t worry about it. We’ll work with you to determine what we can do to give you the biggest bang for your buck. At the end of the day, having a well-executed marketing plan with the help of an experienced agency can make an enormous impact on the success of your business.
With a passion for helping, both consumers and businesses, I enjoy using my knowledge and skills to create engaging social posts and interactions that start a prospect on their inbound journey. As the Inbound Social Lead, I utilize my social media and interpersonal skills to develop and nurture one-on-one relationships between a business and their customers. When I'm not at the office, I enjoy spending time outdoors (fishing and floating on a tube are my favorite) or crafting on my kitchen table.