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Recruiting Clients that Fit With Your Company Mission

Wondering how to attract clients? More specifically, how to attract the ideal client? The answer is all in your company values.

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Writing for Emotional Impact (Even in Marketing Blogs)

Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.

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What's A Good CTA Click-Through Rate? [New Research]

How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.

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7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy

A strong marketing plan utilizes an event marketing strategy and sponsorship plan to it's fullest capacity. What's yours?

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Marketing Like a Mother

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

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How to Be a Change-Maker in Marketing

How to Be a Change-Maker in Marketing

Culture | Marketing Strategy

What are you going to give yourself permission to change, explore and tackle head-on in 2019? Find out the steps to get there in this blog.

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5 Inbound Marketing Trends for 2019

5 Inbound Marketing Trends for 2019

Inbound Marketing | Campaign Strategy

Here are five inbound marketing trends below, sure to be of importance in 2019 and beyond.

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The Limit Does Not Exist: Inbound Marketing Meets Linda

The Limit Does Not Exist: Inbound Marketing Meets Linda

Impact Award Submissions

As a technology company, Marco has struggled to tell their story and talk about their products in a way that is light-hearted and relatable. Until now, that is.

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Marketing questions? Inbound is the answer.
Mission in a Bottle: The Achieve Clean Impact Story

Mission in a Bottle: The Achieve Clean Impact Story

Impact Award Submissions | Brand Strategy

After a new brand identity is launched for any company, there's a mini celebration that occurs between that team & ours but it isn't heralded with any finality. It's more of a launch party & preview of what comes next: the work. The work of Achieve Clean natural laundry detergent is philanthropic.

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First Comes the Inbound Marketing Internship Then Comes ... What?

First Comes the Inbound Marketing Internship Then Comes ... What?

Culture | Inbound Marketing

Inbound marketing internships at Leighton Interactive offer a serious springboard for young creative professionals. Read how Jacob Lundy is using his inbound marketing internship to lay the foundation of his career post-college graduation.

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Content Marketing “Musts” for 2019

Content Marketing “Musts” for 2019

Campaign Strategy | Marketing Strategy

Crystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.

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Make your brand better & more successful
How to Create Engaging Facebook Carousel Ads

How to Create Engaging Facebook Carousel Ads

Social Media | Inbound Marketing

Facebook’s Carousel Ads are an engaging and fun way to promote your business. Here's how to make them shine for your customers.

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4 Tips for Better, More Succinct Online Content

4 Tips for Better, More Succinct Online Content

Inbound Marketing | Strategy & Campaigns | Content Marketing

Readers prefer well-written, more succinct online content. Here are four simple strategies for eliminating unnecessary words while strengthening your message.

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3 Video Marketing Trends for 2019: Just Having Video is Not Enough

3 Video Marketing Trends for 2019: Just Having Video is Not Enough

Advertising & Marketing | Content Marketing | Video

Just because the idea of video itself is no longer innovative doesn’t mean that tactics within video marketing aren’t innovative. Because just like any marketing effort, the landscape becomes more complex as more competition rolls in. 2019? It's time for a video strategy.

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