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5 Marketing KPIs to Measure Customer Satisfaction

How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.

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Why You Need a Holistic Marketing Strategy

Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.

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Five Components of a Strong Brand: an Infographic

Your brand is more than a logo - here's an infographic featuring the five components of a strong brand that includes strategy, passion and why, buyer personas, and a clear strategy.

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Everything is Inbound: Sales

Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.

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How to Use Social Media Influencers to Promote Your Event

Partnering with a social media influencer can open a world of possibilities for your event’s success. Here's what you need to know.

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The Truth About Traditional Marketing Tactics

The Truth About Traditional Marketing Tactics

LIME | Traditional | Marketing Strategy

Traditional marketing efforts still have value In order to maximize your marketing efforts, you'll want to incorporate these with your digital strategy.

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5 Marketing Strategies that Build Brand Trust

5 Marketing Strategies that Build Brand Trust

Brand | Brand Strategy

Using these marketing strategies is the key to building brand trust. Be authentic. Listen. Delivering on promises — trust us, this all matters in business.

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How to Repurpose Content Like a Badass Botanist

How to Repurpose Content Like a Badass Botanist

Blogging | Campaign Strategy | Marketing Strategy

Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!

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Marketing questions? Inbound is the answer.
Recruiting Clients that Fit With Your Company Mission

Recruiting Clients that Fit With Your Company Mission

Culture | Sales Enablement

Wondering how to attract clients? More specifically, how to attract the ideal client? The answer is all in your company values.

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Writing for Emotional Impact (Even in Marketing Blogs)

Writing for Emotional Impact (Even in Marketing Blogs)

Content | Marketing Strategy

Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.

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What's A Good CTA Click-Through Rate? [New Research]

What's A Good CTA Click-Through Rate? [New Research]

Inbound Marketing | Strategy & Campaigns | Website

How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.

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Make your brand better & more successful
7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy

7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy

Event Marketing | Marketing Strategy

A strong marketing plan utilizes an event marketing strategy and sponsorship plan to it's fullest capacity. What's yours?

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Marketing Like a Mother

Marketing Like a Mother

Culture | Inbound Marketing | Campaign Strategy

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

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How one PR article led to a 900% increase in website traffic – no, I’m not kidding

How one PR article led to a 900% increase in website traffic – no, I’m not kidding

Public Relations | Content

For those of you who think PR is a waste of time and money … I’m about to prove you wrong.

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