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7 Tips to Create a Paid Ad Strategy That Works

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Updated By: Dominique Bohler on Mon, Feb 03, 2020

Are paid Media and paid ads worth it?

We have put together seven tips that you can use to create a paid advertising strategy that helps you see more ROI on your ad spend and investment.

Tip number one, know your audience.

Who are you trying to get in front of and what problems do they have. Knowing the answer to these two questions is going to help with your targeting strategy and ensure your ads are getting in front of the right people.

Tip number two, pick the right channel.

You don't want to be doing ads on Facebook if your audience isn't even using that in their free time or for research. So make sure you have a clear understanding of who you're trying to get in front of and what platforms they actually use on a day-to-day basis.

Tip number three, get creative.

You want to make sure that your ads are cutting through the clutter, but in a way that's strategic too. So, think about how videos and gifs, and carousel ads play a part in your paid advertising strategy and then get to work with a designer and making sure that that vision is brought to life visually.

Tip number four, have a strong CTA (call-to-action).

You have to make sure it's very clear, what you're asking people to do. Sometimes that can be done in the copy of your ad, or as a button or an image within the visual itself. Whichever option you choose, make sure it's clear and simple, and bold as well.

Tip number five, have a plan in place.

If you aren't sure which audience you should go after or which creative is going to resonate with them, figure out how you're going to AB test that or use different types of headlines, copy, and message. Have a plan in place on how you're going to track and measure the performance of it, so that you can really identify what hits home for them.

Tip number six, know the rules.

Every social media channel and platform is constantly updating its advertising interfaces and targeting options. For instance, on Facebook, you can no longer do recruitment ads by zip code or gender. Know the rules on the platforms that you have ads on, so that you're not wasting your time creating something that can't ever launch and get in front of the right people.

Tip number seven, measure and move.

Do you know your industry standards for cost per click, click-through rate, or impressions? Knowing these is going to be essential in your paid ad strategy and knowing when you need to pivot or change the ads and targeting that you have set in place. If you aren't sure how you should be tracking your Facebook, LinkedIn, or Google Display and Search Ads, click the link below for a free benchmark guide, that's going to help you on your monthly reports, and make sure you're hitting those industry benchmarks that you should be striving to achieve. There's also a few bonus benchmarks in there for websites, landing pages, and bounce rates.

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Dominique Bohler

About The Author

Dominique Bohler

I have a passion for communicating, coffee, and creating meaningful relationships. Each and everyday I make it my mission to chase one of my many curiosities and tackle it head on (usually with a dirty chai latte in hand).

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