How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.
When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.
Inbound marketing would not be possible without buyer personas. Here's an overview of what a buyer persona is, how they’re built & why they’re important.
Manufacturing marketing is evolving. A buyer persona will give you insight on your ideal customer and their buying behaviors.
Find out how you can leverage what’s in your wheelhouse and use it to your advantage for personal development.
Maslow's hierarchy of needs provides a sturdy foundation to build your buyer personas upon.
Have you ever wondered what goes into making a buyer persona? This blog teaches you how to create a persona that will help you focus on your nurturing strategies and content creation.