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Writing for Your Personas and Not Your Brand

Writing for Your Personas and Not Your Brand

Content Marketing | Campaign Strategy | Buyer Personas

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

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How to Reach Your Buyer Persona with SEO

How to Reach Your Buyer Persona with SEO

Advertising & Marketing | SEO | Buyer Personas

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.

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The Ins and Outs of a Buyer Persona

The Ins and Outs of a Buyer Persona

Inbound Marketing | Strategy & Campaigns | Buyer Personas

Inbound marketing would not be possible without buyer personas. Here's an overview of what a buyer persona is, how they’re built & why they’re important.

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Marketing questions? Inbound is the answer.
Building Buyer Personas for Manufacturing Verticals

Building Buyer Personas for Manufacturing Verticals

Inbound Marketing | Strategy & Campaigns | Buyer Personas

Manufacturing marketing is evolving. A buyer persona will give you insight on your ideal customer and their buying behaviors.

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Personal Development: The Investment in YOU

Personal Development: The Investment in YOU

Life Lessons | Work Life Balance | Buyer Personas

Find out how you can leverage what’s in your wheelhouse and use it to your advantage for personal development.

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Building Buyer Personas with Maslow’s Hierarchy of Needs

Building Buyer Personas with Maslow’s Hierarchy of Needs

Inbound Marketing | Buyer Personas

Maslow's hierarchy of needs provides a sturdy foundation to build your buyer personas upon.

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Make your brand better & more successful
Our Buyer Persona Creation Process in Action

Our Buyer Persona Creation Process in Action

Life Lessons | Inbound Marketing | Strategy & Campaigns | LIME | lead nurturing | Brand | Lead Generation | Lead Nurturing + Scoring | Brand Strategy | Campaign Strategy | Buyer Personas

Have you ever wondered what goes into making a buyer persona? This blog teaches you how to create a persona that will help you focus on your nurturing strategies and content creation.

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