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Strategy & Campaigns

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We're Hiring: A Guide to Writing a Job Post on Social Media

We're Hiring: A Guide to Writing a Job Post on Social Media

Social Media | Inbound Marketing | Strategy & Campaigns | Recruiting | Recruitment

How do you write a job post for LinkedIn or Facebook that stands out in a sea of endless possibilities? Use these examples and tips to get started.

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Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Strategy & Campaigns | Brand Strategy | Campaign Strategy | Marketing Strategy

Is the test-taking culture established in school ruining our ability to think creatively about strategy as adults?

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What's A Good CTA Click-Through Rate? [New Research]

What's A Good CTA Click-Through Rate? [New Research]

Inbound Marketing | Strategy & Campaigns | Website

How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.

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Marketing questions? Inbound is the answer.
What's the Deal with Continuous Website Improvement?

What's the Deal with Continuous Website Improvement?

Strategy & Campaigns | Website

Does the thought of updating your website give you anxiety? How about a complete redesign from the ground up? Enter continuous website improvement.

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4 Tips for Better, More Succinct Online Content

4 Tips for Better, More Succinct Online Content

Inbound Marketing | Strategy & Campaigns | Content Marketing

Readers prefer well-written, more succinct online content. Here are four simple strategies for eliminating unnecessary words while strengthening your message.

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What Are You Offering? The Science Behind Offer Creation

What Are You Offering? The Science Behind Offer Creation

Inbound Marketing | Strategy & Campaigns

You can’t just sit down at your desk and nail down an offer for your inbound marketing strategy without first asking yourself these two crucial questions.

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Make your brand better & more successful
8.5 Ways to Make Your Marketing Blog Rock

8.5 Ways to Make Your Marketing Blog Rock

Strategy & Campaigns

Content building and SEO keywords aside, let’s face it: Your prime objective is to have your marketing blogs read. You’re a writer, and writers need readers willing to volunteer for enlightenment, inspiration, education, and entertainment.

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Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Strategy & Campaigns | Website | Brand | Sales Enablement | Campaign Strategy

Here are 30 questions to ask yourself to gut-check your marketing strategy.

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Mapping the Creative Process: Marketing Campaign Strategy 101

Mapping the Creative Process: Marketing Campaign Strategy 101

Inbound Marketing | Strategy & Campaigns

Campaign strategy connects everything. Once agreed upon goals have been identified, a campaign will flesh out the common threads through every piece of content.

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