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Strategy & Campaigns

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Make Your Content Work Smarter with the Pillar Approach

Make Your Content Work Smarter with the Pillar Approach

Inbound Marketing | Strategy & Campaigns | Content Marketing

The pillar approach is a way to bring a big picture strategy into content creation. It is more efficient and yields higher quality content. Here's how.

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Platinum Performance: What Happens When A Metal Company Goes Inbound

Platinum Performance: What Happens When A Metal Company Goes Inbound

Inbound Marketing | Strategy & Campaigns | Impact Award Submissions | Content Marketing | Website | Sales Enablement

What happens when a metal manufacturing company invests in an inbound marketing campaign? Magic. Magic happens.

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The Ins and Outs of Facebook's Algorithm Updates

The Ins and Outs of Facebook's Algorithm Updates

Inbound Marketing | Strategy & Campaigns

It’s been a few months since Facebook’s new algorithm was released. Here are the ins and outs of the effects it’s having and what social media marketers should know.

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Marketing questions? Inbound is the answer.
Inbound Marketing + Recruiting

Inbound Marketing + Recruiting

Strategy & Campaigns | Recruiting

Inbound recruiting is what happens when the inbound marketing methodology is applied to recruitment efforts. Instead of the typical way you would go about recruitment efforts, you go inbound.

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Why You Need a Holistic Marketing Strategy

Why You Need a Holistic Marketing Strategy

Marketing | Strategy & Campaigns | Website

Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.

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Top Email Marketing FAQs

Top Email Marketing FAQs

Inbound Marketing | Strategy & Campaigns

When it comes to email marketing, there is always something new to learn and try. Hopefully, these email marketing questions and answers give you a good start.

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Make your brand better & more successful
Today’s Consumer and Lead Nurturing

Today’s Consumer and Lead Nurturing

Inbound Marketing | Strategy & Campaigns

In today's ever-evolving world not much stays consistent, including the way businesses utilize lead nurturing. In fact, 65% of businessess say generating traffic and leads is their biggest marketing challenge.

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VIDEO: What is a Marketing Strategy?

VIDEO: What is a Marketing Strategy?

Inbound Marketing | Strategy & Campaigns

What is a marketing strategy? Watch our very own ukelele girl give the lowdown on everything marketing strategy and provide some examples.

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My Customers Won’t Read a Blog: And Other Blogging BS Excuses

My Customers Won’t Read a Blog: And Other Blogging BS Excuses

Inbound Marketing | Strategy & Campaigns

If you are taking the time to read this blog, chances are you’ve contemplated starting one on your own, but you have your doubts. I’m here to tell you that any business can and should have a blog.

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