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Campaign Strategy

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5 Inbound Marketing Trends for 2019

5 Inbound Marketing Trends for 2019

Campaign Strategy | Inbound Marketing

Here are five inbound marketing trends below, sure to be of importance in 2019 and beyond.

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Content Marketing “Musts” for 2019

Content Marketing “Musts” for 2019

Marketing Strategy | Campaign Strategy

Crystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.

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VIDEO: How to Use the Inverted Pyramid for Better Results

VIDEO: How to Use the Inverted Pyramid for Better Results

Campaign Strategy | Website Design

Planning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works:

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Marketing questions? Inbound is the answer.
VIDEO: The Power of Blogs and the Key to Conversion

VIDEO: The Power of Blogs and the Key to Conversion

Campaign Strategy | Brand Strategy

Did you know that 60 percent of the population feels more confident and engaged with a brand when they’re reading about it in a blog? The reason is simple: Blogging builds trust. All you have to do is keep it real in your writing.

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VIDEO: Get Your Salespeople to Use Your Content

VIDEO: Get Your Salespeople to Use Your Content

Campaign Strategy | Sales Enablement

Imagine you’re the marketing director for the Dunder Mifflin paper company (from TV’s “The Office”). Your team has developed a digital marketing strategy with kick-butt content that’s going to really move the needle for DM, but it won't work without buy-in from the sales team. What can you do?

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6 Things You Need to Set Up Facebook Dynamic Ads

6 Things You Need to Set Up Facebook Dynamic Ads

Social Media | Campaign Strategy

Wondering if Facebook's Dynamic Ads will work for you? Before you try to set them up, make sure you are able to do these 6 things.

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Make your brand better & more successful
Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Brand | Sales Enablement | Strategy & Campaigns | Website | Campaign Strategy

Here are 30 questions to ask yourself to gut-check your marketing strategy.

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Our Buyer Persona Creation Process in Action

Our Buyer Persona Creation Process in Action

Inbound Marketing | Brand | Lead Nurturing + Scoring | Lead Generation | LIME | Life Lessons | lead nurturing | Brand Strategy | Campaign Strategy | Strategy & Campaigns | Buyer Personas

Have you ever wondered what goes into making a buyer persona? This blog teaches you how to create a persona that will help you focus on your nurturing strategies and content creation.

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