5 Inbound Marketing Trends for 2019
Campaign Strategy | Inbound MarketingHere are five inbound marketing trends below, sure to be of importance in 2019 and beyond.
Content Marketing “Musts” for 2019
Marketing Strategy | Campaign StrategyCrystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.
VIDEO: How to Use the Inverted Pyramid for Better Results
Campaign Strategy | Website DesignPlanning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works:
VIDEO: The Power of Blogs and the Key to Conversion
Campaign Strategy | Brand StrategyDid you know that 60 percent of the population feels more confident and engaged with a brand when they’re reading about it in a blog? The reason is simple: Blogging builds trust. All you have to do is keep it real in your writing.
VIDEO: Get Your Salespeople to Use Your Content
Campaign Strategy | Sales EnablementImagine you’re the marketing director for the Dunder Mifflin paper company (from TV’s “The Office”). Your team has developed a digital marketing strategy with kick-butt content that’s going to really move the needle for DM, but it won't work without buy-in from the sales team. What can you do?
6 Things You Need to Set Up Facebook Dynamic Ads
Social Media | Campaign StrategyWondering if Facebook's Dynamic Ads will work for you? Before you try to set them up, make sure you are able to do these 6 things.
Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself
Brand | Sales Enablement | Strategy & Campaigns | Website | Campaign StrategyHere are 30 questions to ask yourself to gut-check your marketing strategy.
Our Buyer Persona Creation Process in Action
Inbound Marketing | Brand | Lead Nurturing + Scoring | Lead Generation | LIME | Life Lessons | lead nurturing | Brand Strategy | Campaign Strategy | Strategy & Campaigns | Buyer PersonasHave you ever wondered what goes into making a buyer persona? This blog teaches you how to create a persona that will help you focus on your nurturing strategies and content creation.