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Campaign Strategy

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Building Buyer Personas for Manufacturing Verticals

Building Buyer Personas for Manufacturing Verticals

Inbound Marketing | Campaign Strategy

Manufacturing marketing is evolving. A buyer persona will give you insight on your ideal customer and their buying behaviors.

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5 Red Flags Your Current Marketing Strategy Isn't Working

5 Red Flags Your Current Marketing Strategy Isn't Working

Inbound Marketing | Campaign Strategy

Does your role have you going in so many different directions you're unable to take stock of things? Here are 5 red flags to look for in your marketing strategy.

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Marketing for Manufacturers: Commodity vs. Customized

Marketing for Manufacturers: Commodity vs. Customized

Branding | Inbound Marketing | Campaign Strategy

Have you considered how your core offering affects your marketing strategy? While many industrial businesses have a B2B sales process, they leave out marketing.

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Marketing questions? Inbound is the answer.
How One Squared Works into Your 2018 Marketing Strategy

How One Squared Works into Your 2018 Marketing Strategy

Culture | Inbound Marketing | Campaign Strategy

Ryan Holiday on Growth Hacking, Mark Schaefer on Viral Content, and both of them featured at One Squared in Minneapolis. Join us for a content marketing event.

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The Intuition of the User: Building Custom Tools for Inbound Marketing

The Intuition of the User: Building Custom Tools for Inbound Marketing

Inbound Marketing | Campaign Strategy | Growth Driven Design/Web

The intuition of the user is crucial to inbound marketing and website design. What happens when a complex tool needs to be built to that functionality? Read it.

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We Get It, Video Is Important: An Inbound Event Recap

We Get It, Video Is Important: An Inbound Event Recap

Culture | Inbound Marketing | Campaign Strategy

Inbound 2017 was AWESOME. This blog contains some of the most memorable things I learned about video marketing.

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Make your brand better & more successful
Why ROI Can Be a Problem in Inbound Marketing

Why ROI Can Be a Problem in Inbound Marketing

Inbound Marketing | Sales Enablement | Campaign Strategy

While difficult to certify a precise calculation of marketing return on investment, it's an important measurement. Many future decisions are affected by ROI.

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Blogging Tips: Let Your Mistakes be a Teacher

Blogging Tips: Let Your Mistakes be a Teacher

Inbound Marketing | Campaign Strategy

If you're not making mistakes while business blogging, you're not creating space to grow. What I've learned from blogging is: mistakes can be your teacher.

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4 Benefits of the Pillar Approach to Content Creation

4 Benefits of the Pillar Approach to Content Creation

Inbound Marketing | Campaign Strategy

When you start with a content pillar, you already know how each blog works as a part of the whole. The content pillar is, effectively, your big picture.

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