Using Data to Improve the Effectiveness of B2B Content Marketing
Inbound Marketing | Data/Analysis | Campaign StrategyThe most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
Writing for Your Personas and Not Your Brand
Content Marketing | Campaign Strategy | Buyer PersonasHow crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.
5 Inbound Marketing Trends for 2019
Inbound Marketing | Campaign StrategyHere are five inbound marketing trends below, sure to be of importance in 2019 and beyond.
Content Marketing “Musts” for 2019
Campaign Strategy | Marketing StrategyCrystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.
VIDEO: How to Use the Inverted Pyramid for Better Results
Website Design | Campaign StrategyPlanning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works:
VIDEO: The Power of Blogs and the Key to Conversion
Brand Strategy | Campaign StrategyDid you know that 60 percent of the population feels more confident and engaged with a brand when they’re reading about it in a blog? The reason is simple: Blogging builds trust. All you have to do is keep it real in your writing.
VIDEO: Get Your Salespeople to Use Your Content
Sales Enablement | Campaign StrategyImagine you’re the marketing director for the Dunder Mifflin paper company (from TV’s “The Office”). Your team has developed a digital marketing strategy with kick-butt content that’s going to really move the needle for DM, but it won't work without buy-in from the sales team. What can you do?
6 Things You Need to Set Up Facebook Dynamic Ads
Social Media | Campaign StrategyWondering if Facebook's Dynamic Ads will work for you? Before you try to set them up, make sure you are able to do these 6 things.
Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself
Strategy & Campaigns | Website | Brand | Sales Enablement | Campaign StrategyHere are 30 questions to ask yourself to gut-check your marketing strategy.