Is the test-taking culture established in school ruining our ability to think creatively about strategy as adults?
Need to generate brand awareness, increase website traffic, and score some new leads? A public relations campaign might be your best bet - our client tried it out and their results were out of this world.
Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!
Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.
The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.
Here are five inbound marketing trends below, sure to be of importance in 2019 and beyond.
Crystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.
Planning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works: