One Squared: Grow Yourself. Grow Your Business.
Inbound Marketing | Campaign StrategyHow do you manage your personal and professional life? Do you struggle to justify why you should grow both? Then One Squared, a marketing event in Minneapolis on April 20 2018 is for you.
The Ins and Outs of a Buyer Persona
Inbound Marketing | Campaign Strategy | Persona DevelopmentInbound marketing would not be possible without buyer personas. Here's an overview of what a buyer persona is, how they’re built & why they’re important.
SEO and Storytelling: How to Write for Content Marketing
Inbound Marketing | Campaign Strategy | content marketingThere's a precarious balance between brand storytelling and SEO content marketing. Solid, effective copy that both your customers and ranking algorithms will love is hard to generate naturally. Here are some tips on how to show your brand story and SEO a little TLC.
A How-to on Trade Show Marketing for Manufacturing
Branding | Campaign StrategyTry out these five content marketing tips and get the most out of each manufacturing trade show this year!
Inbound Marketing for B2B
Inbound Marketing | Campaign StrategyInbound marketing helps you grow your business by attracting the right customers and creating lasting relationships with your customers.
Top 20 Buzzwords of Manufacturing Content Marketing (Infographic)
Branding | Inbound Marketing | Campaign StrategyLeighton Interactive curated the acronyms, buzzwords, endless lists of must-knows when it comes to content marketing for the manufacturing niche.
Solve Problems, Don't Sell Products: How Content Marketing Impacts Manufacturing
Inbound Marketing | Campaign StrategyThe way the world does business today is rapidly shifting and the buyer’s expectations are changing with it. Are you following the content marketing shift?
Building Buyer Personas for Manufacturing Verticals
Inbound Marketing | Campaign StrategyManufacturing marketing is evolving. A buyer persona will give you insight on your ideal customer and their buying behaviors.
5 Red Flags Your Current Marketing Strategy Isn't Working
Inbound Marketing | Campaign StrategyDoes your role have you going in so many different directions you're unable to take stock of things? Here are 5 red flags to look for in your marketing strategy.