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Campaign Strategy

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One Squared: Grow Yourself. Grow Your Business.

One Squared: Grow Yourself. Grow Your Business.

Inbound Marketing | Campaign Strategy

How do you manage your personal and professional life? Do you struggle to justify why you should grow both? Then One Squared, a marketing event in Minneapolis on April 20 2018 is for you.

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The Ins and Outs of a Buyer Persona

The Ins and Outs of a Buyer Persona

Inbound Marketing | Campaign Strategy | Persona Development

Inbound marketing would not be possible without buyer personas. Here's an overview of what a buyer persona is, how they’re built & why they’re important.

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SEO and Storytelling: How to Write for Content Marketing

SEO and Storytelling: How to Write for Content Marketing

Inbound Marketing | Campaign Strategy | content marketing

There's a precarious balance between brand storytelling and SEO content marketing. Solid, effective copy that both your customers and ranking algorithms will love is hard to generate naturally. Here are some tips on how to show your brand story and SEO a little TLC.

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Marketing questions? Inbound is the answer.
A How-to on Trade Show Marketing for Manufacturing

A How-to on Trade Show Marketing for Manufacturing

Branding | Campaign Strategy

Try out these five content marketing tips and get the most out of each manufacturing trade show this year!

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Inbound Marketing for B2B

Inbound Marketing for B2B

Inbound Marketing | Campaign Strategy

Inbound marketing helps you grow your business by attracting the right customers and creating lasting relationships with your customers.

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Top 20 Buzzwords of Manufacturing Content Marketing (Infographic)

Top 20 Buzzwords of Manufacturing Content Marketing (Infographic)

Branding | Inbound Marketing | Campaign Strategy

Leighton Interactive curated the acronyms, buzzwords, endless lists of must-knows when it comes to content marketing for the manufacturing niche.

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Make your brand better & more successful
Solve Problems, Don't Sell Products: How Content Marketing Impacts Manufacturing

Solve Problems, Don't Sell Products: How Content Marketing Impacts Manufacturing

Inbound Marketing | Campaign Strategy

The way the world does business today is rapidly shifting and the buyer’s expectations are changing with it. Are you following the content marketing shift?

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Building Buyer Personas for Manufacturing Verticals

Building Buyer Personas for Manufacturing Verticals

Inbound Marketing | Campaign Strategy

Manufacturing marketing is evolving. A buyer persona will give you insight on your ideal customer and their buying behaviors.

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5 Red Flags Your Current Marketing Strategy Isn't Working

5 Red Flags Your Current Marketing Strategy Isn't Working

Inbound Marketing | Campaign Strategy

Does your role have you going in so many different directions you're unable to take stock of things? Here are 5 red flags to look for in your marketing strategy.

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