How do you manage your personal and professional life? Do you struggle to justify why you should grow both? Then One Squared, a marketing event in Minneapolis on April 20 2018 is for you.
Inbound marketing would not be possible without buyer personas. Here's an overview of what a buyer persona is, how they’re built & why they’re important.
There's a precarious balance between brand storytelling and SEO content marketing. Solid, effective copy that both your customers and ranking algorithms will love is hard to generate naturally. Here are some tips on how to show your brand story and SEO a little TLC.
Try out these five content marketing tips and get the most out of each manufacturing trade show this year!
Inbound marketing helps you grow your business by attracting the right customers and creating lasting relationships with your customers.
Leighton Interactive curated the acronyms, buzzwords, endless lists of must-knows when it comes to content marketing for the manufacturing niche.
The way the world does business today is rapidly shifting and the buyer’s expectations are changing with it. Are you following the content marketing shift?
Manufacturing marketing is evolving. A buyer persona will give you insight on your ideal customer and their buying behaviors.
Does your role have you going in so many different directions you're unable to take stock of things? Here are 5 red flags to look for in your marketing strategy.