Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong
Strategy & Campaigns | Brand Strategy | Campaign Strategy | Marketing StrategyIs the test-taking culture established in school ruining our ability to think creatively about strategy as adults?
How Can Public Relations Campaigns Help B2C Companies Grow? [Case Study]
Public Relations | Campaign StrategyNeed to generate brand awareness, increase website traffic, and score some new leads? A public relations campaign might be your best bet - our client tried it out and their results were out of this world.
How to Repurpose Content Like a Badass Botanist
Blogging | Campaign Strategy | Marketing StrategyIs your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!
Marketing Like a Mother
Culture | Inbound Marketing | Campaign StrategyMama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.
Using Data to Improve the Effectiveness of B2B Content Marketing
Inbound Marketing | Data/Analysis | Campaign StrategyThe most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
Writing for Your Personas and Not Your Brand
Content Marketing | Campaign Strategy | Buyer PersonasHow crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.
5 Inbound Marketing Trends for 2019
Inbound Marketing | Campaign StrategyHere are five inbound marketing trends below, sure to be of importance in 2019 and beyond.
Content Marketing “Musts” for 2019
Campaign Strategy | Marketing StrategyCrystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.
VIDEO: How to Use the Inverted Pyramid for Better Results
Website Design | Campaign StrategyPlanning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works: