7 Tips to Create a Paid Ad Strategy That Works

Paid Media | SEM | Campaign Strategy | Marketing Strategy

Are paid media and ads worth the investment? Here are seven tips that you can use to create a paid advertising strategy that helps you see more ROI.

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Strategy & Campaigns | Website | Brand | Sales Enablement | Campaign Strategy

Here are 30 questions to ask yourself to gut-check your marketing strategy.

Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Strategy & Campaigns | Brand Strategy | Campaign Strategy | Marketing Strategy

Is the test-taking culture established in school ruining our ability to think creatively about strategy as adults?

How Can Public Relations Campaigns Help B2C Companies Grow? [Case Study]

Public Relations | Campaign Strategy

Need to generate brand awareness, increase website traffic, and score some new leads? A public relations campaign might be your best bet - our client tried it out and their results were out of this world.

How to Repurpose Content Like a Badass Botanist

Blogging | Campaign Strategy | Marketing Strategy

Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!

Marketing Like a Mother

Culture | Inbound Marketing | Campaign Strategy

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

Using Data to Improve the Effectiveness of B2B Content Marketing

Inbound Marketing | Data/Analysis | Campaign Strategy

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

Writing for Your Personas and Not Your Brand

Content Marketing | Campaign Strategy | Buyer Personas

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

5 Inbound Marketing Trends for 2019

Inbound Marketing | Campaign Strategy

Here are five inbound marketing trends below, sure to be of importance in 2019 and beyond.