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Campaign Strategy

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Using Data to Improve the Effectiveness of B2B Content Marketing

Using Data to Improve the Effectiveness of B2B Content Marketing

Inbound Marketing | Data/Analysis | Campaign Strategy

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

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Writing for Your Personas and Not Your Brand

Writing for Your Personas and Not Your Brand

Content Marketing | Campaign Strategy | Buyer Personas

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

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5 Inbound Marketing Trends for 2019

5 Inbound Marketing Trends for 2019

Inbound Marketing | Campaign Strategy

Here are five inbound marketing trends below, sure to be of importance in 2019 and beyond.

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Marketing questions? Inbound is the answer.
Content Marketing “Musts” for 2019

Content Marketing “Musts” for 2019

Campaign Strategy | Marketing Strategy

Crystal balls and a five-trend stab at what content marketing will look like in 2019 from Alison Schroeder of Leighton Interactive. Sure to top her list? Storytelling and personalization.

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VIDEO: How to Use the Inverted Pyramid for Better Results

VIDEO: How to Use the Inverted Pyramid for Better Results

Website Design | Campaign Strategy

Planning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works:

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VIDEO: The Power of Blogs and the Key to Conversion

VIDEO: The Power of Blogs and the Key to Conversion

Brand Strategy | Campaign Strategy

Did you know that 60 percent of the population feels more confident and engaged with a brand when they’re reading about it in a blog? The reason is simple: Blogging builds trust. All you have to do is keep it real in your writing.

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Make your brand better & more successful
VIDEO: Get Your Salespeople to Use Your Content

VIDEO: Get Your Salespeople to Use Your Content

Sales Enablement | Campaign Strategy

Imagine you’re the marketing director for the Dunder Mifflin paper company (from TV’s “The Office”). Your team has developed a digital marketing strategy with kick-butt content that’s going to really move the needle for DM, but it won't work without buy-in from the sales team. What can you do?

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6 Things You Need to Set Up Facebook Dynamic Ads

6 Things You Need to Set Up Facebook Dynamic Ads

Social Media | Campaign Strategy

Wondering if Facebook's Dynamic Ads will work for you? Before you try to set them up, make sure you are able to do these 6 things.

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Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Strategy & Campaigns | Website | Brand | Sales Enablement | Campaign Strategy

Here are 30 questions to ask yourself to gut-check your marketing strategy.

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