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Strategy & Campaigns

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What Are You Offering? The Science Behind Offer Creation

What Are You Offering? The Science Behind Offer Creation

Inbound Marketing | Strategy & Campaigns

You can’t just sit down at your desk and nail down an offer for your inbound marketing strategy without first asking yourself these two crucial questions.

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8.5 Ways to Make Your Marketing Blog Rock

8.5 Ways to Make Your Marketing Blog Rock

Strategy & Campaigns

Content building and SEO keywords aside, let’s face it: Your prime objective is to have your marketing blogs read. You’re a writer, and writers need readers willing to volunteer for enlightenment, inspiration, education, and entertainment.

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Mapping the Creative Process: Marketing Campaign Strategy 101

Mapping the Creative Process: Marketing Campaign Strategy 101

Inbound Marketing | Strategy & Campaigns

Campaign strategy connects everything. Once agreed upon goals have been identified, a campaign will flesh out the common threads through every piece of content.

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Marketing questions? Inbound is the answer.
Make Your Content Work Smarter with the Pillar Approach

Make Your Content Work Smarter with the Pillar Approach

Inbound Marketing | Strategy & Campaigns | Content Marketing

The pillar approach is a way to bring a big picture strategy into content creation. It is more efficient and yields higher quality content. Here's how.

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Platinum Performance: What Happens When A Metal Company Goes Inbound

Platinum Performance: What Happens When A Metal Company Goes Inbound

Inbound Marketing | Strategy & Campaigns | Impact Award Submissions | Content Marketing | Website | Sales Enablement

What happens when a metal manufacturing company invests in an inbound marketing campaign? Magic. Magic happens.

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The Ins and Outs of Facebook's Algorithm Updates

The Ins and Outs of Facebook's Algorithm Updates

Inbound Marketing | Strategy & Campaigns

It’s been a few months since Facebook’s new algorithm was released. Here are the ins and outs of the effects it’s having and what social media marketers should know.

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Make your brand better & more successful
Inbound Marketing + Recruiting

Inbound Marketing + Recruiting

Strategy & Campaigns | Recruiting

Inbound recruiting is what happens when the inbound marketing methodology is applied to recruitment efforts. Instead of the typical way you would go about recruitment efforts, you go inbound.

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Top Email Marketing FAQs

Top Email Marketing FAQs

Inbound Marketing | Strategy & Campaigns

When it comes to email marketing, there is always something new to learn and try. Hopefully, these email marketing questions and answers give you a good start.

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Today’s Consumer and Lead Nurturing

Today’s Consumer and Lead Nurturing

Inbound Marketing | Strategy & Campaigns

In today's ever-evolving world not much stays consistent, including the way businesses utilize lead nurturing. In fact, 65% of businessess say generating traffic and leads is their biggest marketing challenge.

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