How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.
Readers prefer well-written, more succinct online content. Here are four simple strategies for eliminating unnecessary words while strengthening your message.
Just because the idea of video itself is no longer innovative doesn’t mean that tactics within video marketing aren’t innovative. Because just like any marketing effort, the landscape becomes more complex as more competition rolls in. 2019? It's time for a video strategy.
These six easy steps are guaranteed to increase website traffic. They're so easy, even a caveman could do them.
Predicting trends is a fun exercise to help us to think through the yearly transition. While I am decidedly neither fun nor trendy, I do work in content marketing day in and day out. As a result, here are three trends I view as well worth considering as we move into 2019 (or anytime, really).
In order to put you at the top of the list in searches, it can be valuable to hire a website content writer.
There are dozens of ways to do keyword research. I’m going to delve into one of them. I call it the Rabbit Hole Method and it will help you craft the perfect blog title every single time.
We are here to stop these myths right in their tracks, because we don’t want you, or any other person, making these content marketing mistakes ever again.
This post contains three sections: Copy for Blogs and Web Pages, Images, and Audio/Video. We'll examine each and how copyright laws affects them.