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Content Marketing

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Writing for Your Personas and Not Your Brand

Writing for Your Personas and Not Your Brand

Content Marketing | Campaign Strategy | Buyer Personas

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

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4 Tips for Better, More Succinct Online Content

4 Tips for Better, More Succinct Online Content

Inbound Marketing | Strategy & Campaigns | Content Marketing

Readers prefer well-written, more succinct online content. Here are four simple strategies for eliminating unnecessary words while strengthening your message.

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3 Video Marketing Trends for 2019: Just Having Video is Not Enough

3 Video Marketing Trends for 2019: Just Having Video is Not Enough

Advertising & Marketing | Content Marketing | Video

Just because the idea of video itself is no longer innovative doesn’t mean that tactics within video marketing aren’t innovative. Because just like any marketing effort, the landscape becomes more complex as more competition rolls in. 2019? It's time for a video strategy.

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Marketing questions? Inbound is the answer.
6 Easy Steps to Increase Website Traffic with Targeted Keywords

6 Easy Steps to Increase Website Traffic with Targeted Keywords

Inbound Marketing | Content Marketing | SEO

These six easy steps are guaranteed to increase website traffic. They're so easy, even a caveman could do them.

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3 Ways Content Marketing is Changing in 2019

3 Ways Content Marketing is Changing in 2019

Content Marketing

Predicting trends is a fun exercise to help us to think through the yearly transition. While I am decidedly neither fun nor trendy, I do work in content marketing day in and day out. As a result, here are three trends I view as well worth considering as we move into 2019 (or anytime, really).

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5 Ways Hiring a Website Content Writer Benefits Your Company

5 Ways Hiring a Website Content Writer Benefits Your Company

Advertising & Marketing | Inbound Marketing | Content Marketing | SEO

In order to put you at the top of the list in searches, it can be valuable to hire a website content writer.

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Make your brand better & more successful
How to Do Keyword Research for the Perfect Blog Title

How to Do Keyword Research for the Perfect Blog Title

Inbound Marketing | Content Marketing | SEO

There are dozens of ways to do keyword research. I’m going to delve into one of them. I call it the Rabbit Hole Method and it will help you craft the perfect blog title every single time.

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5 Myths on Content Marketing

5 Myths on Content Marketing

Marketing | Content Marketing | Content

We are here to stop these myths right in their tracks, because we don’t want you, or any other person, making these content marketing mistakes ever again.

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The Content Marketer's Guide to Copyright Law and the Internet

The Content Marketer's Guide to Copyright Law and the Internet

Advertising & Marketing | Business | Copyright | Content Marketing

This post contains three sections: Copy for Blogs and Web Pages, Images, and Audio/Video. We'll examine each and how copyright laws affects them.

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