Campaign strategy connects everything. Once agreed upon goals have been identified, a campaign will flesh out the common threads through every piece of content.
Here at Leighton Interactive we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create.
What is a Call-To-Action anyway? Why do people keep talking about them? Are they really that big of a deal? Find out here!
There are dozens of ways to do keyword research. I’m going to delve into one of them. I call it the Rabbit Hole Method and it will help you craft the perfect blog title every single time.
Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.
Are you working with a great inbound marketing agency or one that's just mediocre? Here are 5 signs to help you spot the difference.
If you do all of these things, your email marketing efforts will show improved results. You won’t be seen as pushy, you won’t be schlepping your products. Instead, you’ll sound like one human being talking to another human being. As it should be.
So you've set up your business's social media profiles and you think you've got a pretty good handle on how you should be running your pages. Great! But have you considered everything you should be doing to make these channels successful?
What are offers and why do I need them? Those are two very common questions we receive. Here's offers in a nutshell.