Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.
How do you write a job post for LinkedIn or Facebook that stands out in a sea of endless possibilities? Use these examples and tips to get started.
Travis McGinnis is Leighton Interactive's Technical Marketing Lead. He's speaking at Inbound19 on What's in a CTA? And he's a brain cancer survivor.
How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.
Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.
The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
Some of LinkedIn's free tools can be some of the best resources you can use when prospecting.
Predictions for HubSpot and Inbound Marketing in 2019.
A successful social media strategy that can affect your business's bottom line can be created in three easy steps.