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Inbound Marketing

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Design Matters: Making a Good First Impression

Design Matters: Making a Good First Impression

Social Media | Advertising & Marketing | Design | Inbound Marketing | Brand | Website

Nobody likes a sweaty handshake, and nobody likes a website that looks like it came out of the 90s. Know what those have in common? First impressions.

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3 Crucial Steps to Optimize Images for SEO

3 Crucial Steps to Optimize Images for SEO

Inbound Marketing | SEO | Website

Images serve a major purpose when it comes to best practices for search engine optimization. Obey these three commandments to optimize images for SEO:

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Smarketing: It's Time to Bridge Your Sales and Marketing Efforts

Smarketing: It's Time to Bridge Your Sales and Marketing Efforts

Advertising & Marketing | Inbound Marketing | Sales

Smarketing allows you to build the bridge between sales and marketing and to align your efforts around the same goal.

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Marketing questions? Inbound is the answer.
3 Social Metrics You Should Pay Attention To

3 Social Metrics You Should Pay Attention To

Inbound Marketing | Social Media

Here are the top three analytics you should focus on when it comes to your social media performance.

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5 Best Practices to Increase LinkedIn Engagement Put to the Test

5 Best Practices to Increase LinkedIn Engagement Put to the Test

Social Media | Inbound Marketing

Here are the 5 most promising LinkedIn best practices to increase engagement. I put them to the test - here's what I found.

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5 Ways Hiring a Website Content Writer Benefits Your Company

5 Ways Hiring a Website Content Writer Benefits Your Company

Advertising & Marketing | Inbound Marketing | SEO | Content Marketing

In order to put you at the top of the list in searches, it can be valuable to hire a website content writer.

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Make your brand better & more successful
Podcasting + Inbound Marketing = A New Kind of Impact

Podcasting + Inbound Marketing = A New Kind of Impact

Featured | Inbound Marketing | Impact Award Submissions

Here’s how inbound marketing made Next Monday the hero for thousands of people … and how those thousands are just the beginning.

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Mapping the Creative Process: Marketing Campaign Strategy 101

Mapping the Creative Process: Marketing Campaign Strategy 101

Inbound Marketing | Strategy & Campaigns

Campaign strategy connects everything. Once agreed upon goals have been identified, a campaign will flesh out the common threads through every piece of content.

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3 Rules of Blogging & Why You Can, And Should, Break Them

3 Rules of Blogging & Why You Can, And Should, Break Them

Blogging | Content | Marketing | Inbound Marketing

Here at Leighton Interactive we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create.

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