By applying inbound methodology to the sales process, our clients partner with us because they want our services to help the achieve their goals.
We’ve created a book of benchmarks cheatsheet to help you understand key inbound marketing metrics your business should focus on.
Your brand is more than a logo - here's an infographic featuring the five components of a strong brand that includes strategy, passion and why, buyer personas, and a clear strategy.
Smarketing = sales + marketing. Smarketing brings together marketing and sales and aligns them around the same goals.
How do you write a job post for LinkedIn or Facebook that stands out in a sea of endless possibilities? Use these examples and tips to get started.
Travis McGinnis is Leighton Interactive's Technical Marketing Lead. He's speaking at Inbound19 on What's in a CTA? And he's a brain cancer survivor.
How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.
Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.
The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.