SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.
You work hard for your money. We're here to tell you that spending your budget on media planning and buying is worth the investment.
There are some things in life that look easy and ARE easy. Media planning and buying is not one of those things. Learn why you should look to the experts for your paid media plan.