What is the perfect PR strategy? Here's an eight-step example to help you plan, strategize, and measure everything you need for success.
The benefit of doing PR at an inbound marketing agency is we commit to measurable goals. While most agencies measure the output of PR efforts, we focus on the outcome and impact on our clients' business goals.
Need to generate brand awareness, increase website traffic, and score some new leads? A public relations campaign might be your best bet - our client tried it out and their results were out of this world.
For those of you who think PR is a waste of time and money … I’m about to prove you wrong.
What buzzwords should you use when chatting-up customers, clients, or your manager about influencer marketing? Here's a hint!
Are you preparing for a crisis properly? Find out what crisis management is, when to use it, and how to do it in this blog!
When you hear public relations do you think press kits and publications? Find out how PR is refreshing its traditional efforts to keep up with the digital age.
"PR" might not be what you think it is... it's changing and evolving and this is why you need it
Regardless of who you want to add to your media contact list, here are five steps you should use when executing media relations - trust me - your boss expects you know (and practice) them well.