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7 Tips to Create a Paid Ad Strategy That Works

7 Tips to Create a Paid Ad Strategy That Works

Paid Media | SEM | Campaign Strategy | Marketing Strategy

Are paid media and ads worth the investment? Here are seven tips that you can use to create a paid advertising strategy that helps you see more ROI.

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What is SEM?

What is SEM?

Paid Media | SEM

SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.

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How to Figure Out What Keywords Your Potential Customers are Using

How to Figure Out What Keywords Your Potential Customers are Using

Inbound Marketing | SEO | KTR | SEM

A piece of inbound marketing is SEO. And a piece of SEO is keywords. So how can you tell people are searching for certain keywords? Here's the answer.

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Marketing questions? Inbound is the answer.
Meta Descriptions: The What, Why, & How

Meta Descriptions: The What, Why, & How

Inbound Marketing | SEO | KTR | SEM

If you're asking yourself if you need a meta description and following it up with Why?, then this is for you. Meta descriptions aren't as complicated as you think.

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