SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.
A piece of inbound marketing is SEO. And a piece of SEO is keywords. So how can you tell people are searching for certain keywords? Here's the answer.
If you're asking yourself if you need a meta description and following it up with Why?, then this is for you. Meta descriptions aren't as complicated as you think.