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What is SEM?

What is SEM?

SEM | Paid Media

SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.

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How to Figure Out What Keywords Your Potential Customers are Using

How to Figure Out What Keywords Your Potential Customers are Using

Inbound Marketing | SEO | SEM | KTR

A piece of inbound marketing is SEO. And a piece of SEO is keywords. So how can you tell people are searching for certain keywords? Here's the answer.

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Meta Descriptions: The What, Why, & How

Meta Descriptions: The What, Why, & How

Inbound Marketing | SEO | SEM | KTR

If you're asking yourself if you need a meta description and following it up with Why?, then this is for you. Meta descriptions aren't as complicated as you think.

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Marketing questions? Inbound is the answer.