Planning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works:
Your website is your best tool - and nearly 90 percent of consumers will conduct web-based research prior to buying.
The web is changing faster than ever. You and your business need to keep up. And that means keeping your website current with fresh content, modern visuals and most importantly giving your users what they want. If your website isn't doing that, it just may be time for an update!
Today, most websites are mobile responsive and designs are well thought-out and executed, but there are still common UX misconceptions that people frequently believe. Here are five that we deal with on a regular basis when working with our website clients.
Tools are constantly evolving. The same is especially true in the case of user experience and user interface in web design, functionality, and inbound marketing.
A website redesign is no small feat; but here are 10 main considerations to ensure the process goes a little smoother.
There are several necessary elements of effective website design and four in particular that are absolutely necessary.