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What is One Squared? A Multiple Choice Quiz

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Posted by: Alison Schroeder on Thu, Oct 06, 2016

We know many people are still on the fence when it comes to attending One Squared - a marketing event in St. Cloud, MN. We're not sure why - I mean, it's free. It's open to anyone. It's not solely based on marketing. And it's definitely not an event about Leighton Interactive. Who would come listen to us talk about ourselves for eight hours straight? That sounds like the most lame cocktail party ever.

So what is One Squared? Let's take a quiz, multiple choice-style, to find the definitive answer, once and for all. There's still time to sign up.

A. An Excuse to Skip Work

Hey. If you need an excuse to skip work, maybe the culture you're part of isn't the greatest. We value honesty and transparency and believe those are some mighty necessary elements to our success. We encourage you to be open and honest with your team where you work or learn and share some of your goals with people they impact. If you're interested in One Squared, own it. Do your research, review the lineup of the day's events, and forget excuses. Better yet, bring your whole team or squad (whatever you call your people) and make it about team growth.

B. A Timeshare Informational Meeting 

Have you ever signed up for something, or committed to an opportunity or event that sounded too good to be true? Been there, done that. It's totally human nature to be a bit skeptical when things sound just a little too perfect, or a bit too easy to be attainable, relevant, or risk-free. If One Squared sounds like that to you, we get it. It might be due to the cost - free. It might be due to the guests you'll be exposed to, like Josh Weum at Google, Margot da Cunha from Wistia, or Willow Sweeney from Top 20 Training. Maybe you heard the swag bag itself is worth attending for. Whatever you've heard, it's true! The day is big, the event is going to be great, and we promise that it's not too good to be true. We're just as excited as you are for a day that will live up to its hype.

C. An Opportunity for Growth

You know what's hard? Being a person. Everything in life is hard. And do you know what else? Being a person is great. The simple concept that humanity is great yet hard is what inspired us to host One Squared in the first place. We're people, too, and we struggle with the same things you do - balance (oh, please don't even get me started), being tenacious in our careers, being good stewards of our clients' brands and stories, dedicating our time to causes and things worth supporting, and making it all work from our individual drivers' seats. This idea- that you are one incredible person tasked with so much - is what the event is all about. Being the best you in all realms of your life. One you, One Squared.

D. Free Lunch

Did your dad or an old economics teacher of yours instill in you the principle that there is no such thing as a free lunch? This kind of ties into answer B. above. This economic concept means there are no goods or services provided for 100 percent free in this world. What this means for you is there is an opportunity cost associated. Hey, I wasn't a great economics student so it's hard for me to reiterate what that means, but let's agree on this: your attendance is free. The entire day is free of charge to you. And, it includes lunch. So ... take the opportunity to put yourself first, meet some new people, and eat the lunch already.



C. An Opportunity for Growth


How'd you do? You chose B., didn't you.

That's okay. We promise to not sell you a condo in Aruba or sell you anything else.

The day isn't about Leighton Interactive.

It's not about inbound marketing.

One Squared is about you.


We are excited for October 13. You should be, too.

Learn more about One Squared About the Event
Alison Schroeder

About The Author

Alison Schroeder

My fire is fueled by the relationships I make, build, and cherish. I love hearing people’s stories, what makes them who they are, and where I fit into their lives. As the Content Services Manager at Leighton Interactive, I'm a storyteller. I’m lucky that I can use my natural ability to help people find their voices, tell their stories, and reach their goals so their businesses can get results. Outside the office I get excited to find sunshine, consume iced coffee, work out, or add unique pieces of jewelry to my ever-growing collection. I also tell stories on behalf of AAF and serve as District 8's Second Lt. Governor & NSAC chair.


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