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Why Project Planning is Essential when Bringing Ideas to Reality

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Updated By: Nick Peterson on Tue, Apr 14, 2015

 

Brainstorming

Creative idea generation is essential to any marketing agency. However, the ability to bring these creative ideas to fruition is just as important. This is when we rely on project planning. Without forethought, projects can be forgotten, rushed, or mismanaged. 

 

How We Do Things

Once we receive a project, my job as Project Coordinator kicks in. I help Account Managers assess client needs, define their inbound strategy, and help break those down into actionable steps. Write, revise, design, create, proof, and publish, for example. I cross-reference each project timeline with individuals schedules, ensuring everything coincides smoothly. Next, I gather as much information about the project as possible. I streamline communication and research to remove those little roadblocks and hurdles that prevent a project from moving forward. 

We heavily rely on a project planning software called Basecamp to coordinate schedules. With Basecamp, I'm able to create project timelines and assign tasks to our team, all while viewing and balancing individual workloads. One of the best parts of my job is that every day is a little different; I really enjoy touching every project, working with everyone on our team, and helping meet deadlines.

 

Inbound Happy Hour 2015 - Basecamp

 

The LI Advantage

We are continually looking for opportunities to innovate and increase efficiency. I have been working on improving our project planning process with my Basecamp Dreams™ campaign. Since my job heavily involves Basecamp, I wanted to get feedback from my entire team about how scheduling practices could be improved. With this feedback, I hope to bring even more innovation to the table. I also reached out to Basecamp, asking for feedback and possible solutions to our problems. They responded, and I am now on a new path of researching and comparing add-ons. More on this, later.

On my own, I began by creating reusable project templates that I hope will make the project planning aspect of account management easier. I also began linking between Basecamp milestones, so others can reference work being done that relates to their tasks. Ive found this helps coordinate different phases of a large project and allows for better communication between team members.

All-in-all, I think scheduling and coordination are a very important part of any company. These aspects often go unnoticed (unless there’s an issue) but are essential to the success of our projects and time management.

If you’re interested in reading more about what the LI crew does day-to-day, subscribe to our monthly eNewsletters.

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Nick Peterson

About The Author

Nick Peterson

I'm the get-it-done, keep-it-on-track guy. Project coordination, traffic, and scheduling are my responsibilities with Leighton Interactive. I use my attention to detail, masterful communication skills, and passion for teamwork to propel our client's projects across the finish line. Outside of work, you'll find me rooting for my favorite hockey team and enjoying a cold craft beer with friends.

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